10 SEO Tools to Improve your Keyword Research without Spending a Penny

Sherin Sebastian

Sherin Sebastian

September 2, 2019 / Posted in

Free SEO Tools

Looking for a better way to optimise your process for keyword research? Do you want to save hundreds of hours, without spending anything from the wallet? 

Then you need the right tool, without which keyword research will continue to be complicated, tedious and labour-intensive. 

If you search on Google, you will see results for hundreds of different tools on the market. 

But, do we need to shell out money on a keyword research tool? Definitely not! 

Here are our 10 best picks for free keyword research tools much worth than their paid alternatives.

Rank Tracker

Rank Tracker lets you analyse your Google rankings over time and monitor your performance against competitors. It’s the tool with the most significant keyword database, growing at a rate of 4000 words per minute. 

Rank Tracker includes 23 keyword research tools; suggestions from Google, Yahoo, Bing and Amazon, Google Ads Keyword planner & Search console, Keyword database, long-tailed keyword & question generator and many more. 

You can find international keyword suggestions along with keywords you rank for the organic search results in the UK, U.S, Netherlands, France, Spain, Germany, France, Australia, Canada, Russia and Italy.  

This tool maintains comprehensive keyword management by considering the number of searches, keyword difficulty, competition, cost per click (CPC), and more. 

The free version itself lets you utilise all the keyword research tools and check the keyword’s traffic potential. 

Google Search Console

The Google Search Console helps you, monitor, manage and analyse the performance of your website. You can use this platform to trace current keywords, the average ranking of your website URL, impressions and click-through rates (ctr).

For instance, what if your website URL currently ranks on page 2 or 3? Keyword optimisation should be done to redirect traffic to your website. The Google Search Console is the right tool to use. 

And it’s a free one too!

Google Ads Keyword Planner

Google Keyword Planner

When thinking of boosting website traffic, you have two basic options: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising. In our opinion, Google Ads Keyword Planner is the best tool to choose. 

The main function of Google Ads Keyword Planner is to find search volumes, advertiser competition, cost-per-click data and seasonal traffic fluctuations, together in a single place.  

Additionally, you can fetch keyword search history over the past 12 months, plus save & add keywords to future Google Ads campaigns. 

The Google Ads Keyword Planner is free to use. Although, without a paid version, you can only get a limited search volume.

AnswerThePublic

In 2019, Google is placing greater attention on voice search optimisation as it improves user experience. 

When you search for a digital marketing company on your computer, you might type something like “best digital marketing company” into Google. But if you use voice search, you might ask “what are the best digital marketing companies in the world?” These will produce different search results.

Creating content that matches queries visitors are searching is one of the critical aspects of the voice search process. Also, don’t forget to optimise your content for featured snippets (position zero or quick answers).  

AnswerThepublic serves as the best platform to trace the most asked questions on your business, products and services. This tool will relate your keywords with various ‘question words’ such as what, which, who, why, when, how, etc. Also, there is a list of prepositions to glue words together. 

Though free and paid options are available, the former is enough for most people.

Keyword Tool Dominator

This tool provides data from top sources like Amazon, Etsy and eBay. The massive auto-complete database helps to identify real keywords used by real users. So, the Keyword Tool Dominator is an excellent option for those who depend upon true info.

Since the Keyword Tool Dominator is accessing the autocomplete database from Google, Bing, Amazon and eBay, you will be surprised by seeing hundreds of long-tail keyword suggestions from just one search term. 

A free version of the tool is available. However, you will be charged extra if you want to make more than three requests to databases.

Google Trends

Google Trends

This is a great tool for marketers to identify the popularity of a search term in Google. Ever wondered what people search for on Google and how it varies over time? Google Trends, with real-time data, helps marketers track users search behaviour over time. You might be wondering how the search terms differ when you change location, category or industry, time frame and type of search (news, web, shopping or YouTube). 

While “personal injury lawyer” is the most popular search request in most of the US states, Tennessee and New Mexico prefer “personal injury attorney”. 

Google Trends also detect your keyword’s seasonal fluctuation that helps to understand how its performance varies from time to time.

Google Correlate

The next free keyword research tool is Google Correlate, which you can find various correlations associated with target keywords. The tool returns a list of meaningful insights about “real-world data”. 

In Google Correlate, you can find correlations over time and across locations. For instance, it gives commonly searched keywords in summer or what is searched in certain regions of the world.

Keywords Everywhere

Keywords Everywhere is an add-on tool available for both Google Chrome and Mozilla Firefox browsers. It displays keyword search volume index, Cost-Per-Click and search competition to all your preferred websites. 

These websites include Google, Bing, eBay, Amazon, AnswerThepublic and more. As you start typing in the search bar, the tool quickly displays the search volume for that keyword along with a list of additional keywords. 

Keyword Everywhere is free to use, without any monthly or yearly commitment.

Worldtracker Scout 

Install Worldtracker Scout to extract your competitors’ keyword data. The tool acts like a keyword density checker as it tracks the most relevant keywords. Since the whole web acts as a keyword generator, the natural language of your market is just a click away. 

When you understand the true language of your audience, you can identify high-performing keywords to increase the site traffic.

Suggestion Keyword Finder

The Suggestion Keyword Finder helps you with analysis of keywords both relative and qualitative. This free keyword search tool shows 10 auto-completed suggestions from the seed keyword. This gives you an understanding of which words are likely to be more significant without knowing exactly the number of searches. 

Your search engine may have extremely different search volumes, depending on your topic and location. The tool can only provide approximations due to rank checkers, vanity searches, click bots and some kind of automated traffic. 

Instead of wasting time on blind keyword search, focus on the content and keyword search to increase your ranking.

Use these 10 free and easy-to-use keyword research tools to turn your business a success. 

Remember to work smart, not hard. 

Contact Us

LET’S BUILD SOMETHING GREAT TOGETHER