The only constant in life is change – Heraclitus
Every year, we see new updates in lifestyle, fashion, technology, healthcare and so on. Many of us try to keep up with the latest trends.
Likewise, website design is also no different. Website design trends are always evolving, like anything. What was great in web design in 2010 might look outmoded and boring in 2020. All you need to do is research a little and assimilate what you learned into your design to make it look fresh.
Here are some of the notable things to consider while redesigning your website this year. These amazing trends will help you create a website that is perfectly up-to-date and in style.
The idea of ‘one-size-fits-all’ is obsolete in 2020. Webmasters need to deliver a tailor-made online experience to the audience based on their personal preferences and specific interests.
Put yourself in the shoes of a customer who enters a supermarket to buy some grocery items. What if there is a dedicated staff who knows their favourite brands and takes them directly to the respective sections. This is personalisation.
Website personalisation is all about showcasing your visitors that they’re valuable and providing them with an experience that is custom made for them.
Showing your audience that you care about them while offering a more customised experience can make them stay longer on your website. By evaluating customer data, purchase history and understanding their needs and desires, you are more likely to drive conversions.
2. Voice User Interface
It is expected that from 2020, the voice search technology will be the future of the User Interface Design. Voice technology enables users to use conversational language, which is a lot easier and convenient. In fact, Voice User Interfaces (VUIs) not only change the way users use the machines, but it also shifts the quality of user interaction.
Virtual assistants such as Siri, Google Assistant, and Alexa are some examples of VUIs. As voice search is turning into a trend, optimising your website for it would help drive more traffic and guide people who would like to avail your products or services.
3. Chatbots and Machine Learning
We all like receiving instant answers and quick feedback.
The application of chatbots will become much broader in 2020. Chatbots have improved from the simple user-based queries to more advanced predictive analytics based on real-time conversations. AI-powered chatbots are now capable of delivering a personalised experience to clients and customers.
Many companies adopt chatbots as they consider it an easier and time-saving method. It not only automates the business processes but delivers superb customer service. That’s not all, chatbots can be the best channel to handle the lead generation process by qualifying your prospects into leads across your website.
4. More Whitespace
White space is no longer regarded as a waste of valuable screen space. Empty space is considered an essential design component and an excellent tool for effective web design. Indeed, it’s equally valuable as website content. So when it comes to revamping your website, it’s a great practice to give your content a little breathing space.
A lot of boxes, colours, images or different shapes can make your site look cluttered and causes visitors to skip the page immediately. Blank space around blocks of text or images and between paragraphs helps readers make better sense of what they’re scrolling through and deliver them a better user experience.
Effective use of whitespace makes your website more comprehensive, easily navigable and conversation-friendly, encouraging users to convert.
5. Smart Video Content
I bet you can’t ignore a video background when you open a website. People love videos! It’s the most effective as well as an engaging marketing tool.
Even a simple video content can do a lot for your website design. Viewers are consuming videos more than ever before, and this trend shows no signs of slowing down anytime soon. So, video content is a huge part of the current digital marketing world.
Whether you are running a marketing agency, clinic or consultancy, video content gives your potential prospects a chance to get to know you before having a word with you. Effective video content indeed creates a vibe, set a tone and induce an emotional reaction among your audience.
It’s the time to bid goodbye to cliche Shutterstock photos. The use of graphic illustrations is expected to rise in 2020. With an eye-catching graphic scene or a vector artwork that is unique to just that site, illustrations can make your website memorable and standout. For that reason, businesses are building their own graphic illustrations to showcase their personalities and values.
Did you know the illustrations can turn an average website into something really unique? It’s a powerful and creative method to communicate your brand message along with a human touch to the overall experience.
Though looking good is important, never use illustrations just for aesthetics. As the website is a functional product, all elements of your design should signify a purpose.
7. Website Speed
Every millisecond does count when it comes to loading a page! Google is all about good user experience nowadays. A slow-loading website can cause potential prospects to lose interest in your website and switch to your competitor’s site.
Websites can get cluttered by a lot of unnecessary features and purposeless functionalities. Site size especially, image size makes a huge impact on your site speed. The larger your content/image, the slower the site.
So, optimise the size of your images before uploading them to your site.
8. Responsive Design
Responsive design has gone from being a ‘nice to have’ to a ‘must-have’ component in the new website design strategy. That’s because the number of smartphone users is increasing at a fast rate. And that isn’t going to change any time soon.
With a responsive design, users can access your website from any device smoothly and it will look and function perfectly based on screen size, platform and orientation.
You should deliver users the same experience while browsing the web on their smartphones or computer without sacrificing any of the quality or ease of navigation. The idea is simple – great responsive design leads to more visits, resulting in more conversion and sales.
So, there you have it, the top 8 trends to watch out for in 2020. My advice is to be selective, careful and most importantly, be creative while incorporating changes to your website. Let’s get ready to wow your visitors with your new website.