300+ leads for UK’s renowned Entertainment agency

1 Entertainment is one of the leading event management companies in the UK, specialising in planning, provision and delivery of top-notched events nationwide. With a strong team of individuals and large knowledge base of the event industry, 

1 Entertainment makes every event, no matter what size, a huge success. Whether it’s weddings, private parties or corporate events, they offer a bespoke solution which is tailored to suit the client’s exact requirements. 1 Entertainment enlisted the services of Mr Digital to enhance their Facebook Ads campaign and hit the right audience. We had to generate more leads for their weddings and birthday events through specially customised Facebook Ad campaigns. Also, the client wanted to increase awareness of corporate event service through organic social media posts and get more leads for their wedding marquee hire service.

1 Entertainment Facebook Ads

The Project

As the prime goal is to grow awareness of the 1 Entertainment brand among the target audience and drive large quantities of sales, we believe there is no better method than Facebook Ads. To get the most out of our Facebook Ads, we utilised the Facebook Pixel where we could to get a better understanding of how the audience would interact with the website after seeing the ad. Our creative experts came up with organic social media posts on a monthly basis to engage users and spread brand awareness among them. As they wanted to enhance their wedding marquee hire service, we launched a Google Ad campaign with specific landing page focusing on wedding marquee hire. Previously, the wedding marquee page was not SEO friendly, which resulted in a lack of traffic from visitors. We switched this up by optimising the landing page and improving the ranking for targeted keyword ‘wedding marquee venues London’.


Results

The campaign was a success with surpassing performance and a better conversion rate. We made the most of their advertising spend and delivered around 7k landing page visits at an average of just £0.04. Our bespoke strategies, increased traffic and regular monitoring brought excellent results generating 300+ leads from a single campaign at an average of £4 per lead. 

Not only that, performance metrics for social media post showed us fantastic results:

  • Increased page posts by 24.31% when compared to the previous 6 months
  • Post impressions increased by 18.35% 
  • Post engagement increased by 34.14% 

Along with website optimisation, we were also able to achieve top position for the keyword ‘wedding marquee venues London’. We could also grow new user sessions and 25% increase in organic traffic growth. Overall, a huge success across all areas and a very happy client!

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