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When other agencies need a trusted and discreet SEO partner to deliver measurable results for their clients, they turn to us. Acting as an extension of their team, we provide white-labelled support that helps them scale delivery without compromising on quality or outcomes. This case study is a great example of the impact that this model can achieve, driving a 240% increase in e-commerce revenue and generating over 63,000 organic clicks in just 12 months for a fast-growing brand in the gardening industry.
About the Client
A trusted UK-based ecommerce brand in the horticulture and landscaping sector, known for supplying top-quality hedge plants grown in the South of England. The business serves a wide range of customers, from homeowners seeking privacy and kerb appeal to landscape contractors and property managers managing larger outdoor projects. With a focus on sustainability, expert guidance and excellent customer service, the brand delivers nationwide and specialises in fast-growing, low-maintenance hedging options suitable for both residential and commercial use.
The Challenges
Although the client offered high-quality, in-demand hedge varieties, they were struggling to capture organic traffic and convert interest into sales. Their website needed stronger keyword targeting, product listings were under-optimised for SEO, and many key landing pages were not ranking for transactional terms.
The Solution
We implemented a conversion-focused SEO strategy that included:
- Keyword research to target high-intent, low-competition terms such as “buy evergreen hedges” and “fast-growing hedges for privacy”
- SEO title rewrites that included clear CTAs and transactional language
- Optimised meta descriptions that highlighted delivery speed, UK-grown stock, and bulk order options
- Product image alt attribute optimisation for long-tail keyword variations
- Schema markup integration across product listings, FAQs and blog content
- Improved internal linking to strengthen authority distribution across category and product pages
- Published new content targeting specific long-tail search phrases
