Case Study | 0.61% CTR Increase & 705 Conversions

The challenge

Twist Events, a renowned event planning and management company, wanted to improve the performance of their Google Ads campaigns, specifically focusing on increasing click-through rate (CTR), return on ad spend (ROAS) and reaching their target audience more effectively.

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The solution

Mr Digital collaborated with Twist Events to optimise their Google Ads campaigns, implementing:

Targeted Keyword Research: Identified relevant keywords and search terms used by their target audience.
Compelling Ad Copy: Created engaging and persuasive ad copy that highlighted Twist Event's unique selling propositions and services.
A/B Testing: Developed and tested various ad variations to identify the most effective messaging and creatives.
Landing Page Optimisation: Ensured landing pages were aligned with ad copy and optimised for conversions.
Campaign Monitoring and Optimisation: Continuously monitored and adjusted campaigns to maximise performance and ROI.

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The outcome

Improved click-through rate (CTR) by 0.61%.

Increased the click-through rate (CTR) by 0.61%, driving more engagement and traffic from ad campaigns.

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Generated 705 conversions within a few months.

Secured 705 conversions in just a few months, demonstrating the effectiveness of targeted campaigns.

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Attracted nearly 5,000 new visitors.

Drove nearly 5,000 new visitors to the website, significantly expanding reach and engagement.

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Significantly improved return on ad spend (ROAS).

Achieved a significant improvement in return on ad spend (ROAS), maximising the value of every pound invested.

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The Story in Pictures

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Campaign Metrics: Enhanced CTR and Conversions

An optimised Google Ads campaign delivered a 0.61% increase in CTR and 705 conversions for Twist London.

Ad Creative: Designed to Engage

High-performing ad creatives tailored to connect with the audience and drive meaningful clicks and conversions.

About our client

About

Twist Events

Twist Events is a premier event management company specialising in delivering unique and memorable experiences for corporate, private and social occasions. From concept to execution, their expert team combines creativity and precision to design bespoke events that leave a lasting impression.

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Improved click-through rate by 0.61% and generated 705 conversions for Twist London through optimised Google Ads campaigns

The challenge

The solution

The outcome

Improved click-through rate (CTR) by 0.61%.

Generated 705 conversions within a few months.

Attracted nearly 5,000 new visitors.

Significantly improved return on ad spend (ROAS).

Celebrating success, creating memories

The Story in Pictures

Explore the Project Highlights

Campaign Metrics: Enhanced CTR and Conversions

Ad Creative: Designed to Engage

About our client

Have a project in mind?

Book a Call with Our Team

Achieved 68 conversions at a cost of £1.04 per conversion for Total Bathrooms through a highly optimised Google Ads campaign

Generated £10,000s in sales revenue for Kuna Films through website design, SEO and Google Ads management

Improved click-through rate by 0.61% and generated 705 conversions for Twist London through optimised Google Ads campaigns

The challenge

The solution

The outcome

Improved click-through rate (CTR) by 0.61%.

Generated 705 conversions within a few months.

Attracted nearly 5,000 new visitors.

Significantly improved return on ad spend (ROAS).

Celebrating success, creating memories

The Story in Pictures

Explore the Project Highlights

Campaign Metrics: Enhanced CTR and Conversions

Ad Creative: Designed to Engage

Campaign Metrics: Enhanced CTR and Conversions

Ad Creative: Designed to Engage

About our client

Have a project in mind?

Book a Call with Our Team

Related Case studies

Achieved 68 conversions at a cost of £1.04 per conversion for Total Bathrooms through a highly optimised Google Ads campaign

Generated £10,000s in sales revenue for Kuna Films through website design, SEO and Google Ads management