Increased organic traffic by 70% for UK’s leading Bathroom Installers

Bathroom Eleven is highly passionate about helping customers create the bathroom of their dreams catered to their needs and styles. With innovative technology and a level of true professionalism, the company designs, supplies and installs extraordinary luxury bathrooms and wetrooms. At first glance, Bathroom Eleven seems totally unique for their compelling design, high-quality products and peerless customer service. Though they had an online presence, they were not getting many views and even fewer conversions from their site. Bathroom Eleven came to Mr Digital for help with optimising their website for target keywords and generating more leads via organic traffic. As we are specialists in search engine optimisation (SEO), we agreed to create and implement an effective strategy that consistently generates visitors, leads and, most importantly, revenue. We set out to create a successful SEO strategy and help their website rank high in the search results.

Bathroom Eleven SEO

The Project

First of all, we conducted a technical analysis of their website focusing on the site’s infrastructure, rankings, meta tags, titles, backlinks, content and performance. Through our analysis, we could spot a few issues like the internal pages of websites were not ranking for any keywords. Also, our experts managed to identify that no leads are generated through organic traffic, which is imperative for attracting potential clients. So we worked with them to optimise their website so it showcased their services to prospective clients. Through our competitive research analysis, we were able to identify relevant keywords which can improve organic traffic to your website. Local SEO is important in optimising a website to be found in local search results. As Bathroom Eleven gets its most qualified leads and traffic through local search, we recognised that giving particular attention to its local search performance would be the strongest and fastest avenue to positive ROI. Also, we made efforts to ensure that website images were of high-quality and contribute to greater user experience.


Results

In response to the challenges we identified, we made considerable improvements to help the client dominate their industry’s search rankings. We have optimised all the local page content with location-based target keywords and we were able to rank most of the local pages at the top of search results. To date, we have seen a noticeable increase in search rankings not to mention the business reputation. As a result, their organic search traffic has increased by 70% in the last 6 months producing a dramatic increase in the number of qualified leads that the business receives. Bathroom Eleven now feels confident with its online presence and the positive ROI they are seeing as a result of our conversion-focused strategy. They are free to concentrate on growing the business while Mr Digital takes care of optimising the site and getting them more leads.

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