Major paid and organic search gains for Inovus Medical

Inovus Medical is a multi-award-winning, laparoscopic training simulator company offering revolutionary training products for surgeons all over the world. Founded back in 2012, the designer and manufacturer of innovative medical simulation products have succeeded in delivering high-quality laparoscopic simulators for various medical industries. Housing some of the most affordable take-home laparoscopic simulators, Inovus was looking to develop a lead generation strategy around their personal and industrial products. The company also needed to introduce its augmented reality-based surgical trainer, a unique product that has never been seen before in the market. We recommended a combined Facebook Ads and Google Ads strategy to build traction and generate the leads they needed.

Google Ads for Inovus Medical

The Project 

Upon reviewing the marketing goals, our biggest challenge was finding the right audience and introducing a completely new product for the first time. Thankfully, the products were all top-notch which allowed us to identify their USPs. We created highly-targeted Facebook and Google Ad campaigns specifically aimed at the niche audience. Drawing on advertising experience, we were able to identify the most relevant keywords and build a fully optimised landing page for maximum conversions. The Facebook Ad campaign for the product Laparoscopic simulator went live in June, targeting relevant audiences in Australia, UK and North America. The conversion campaign catapulted the new product into the markets and engaged well with surgeons and medical practitioners around the world.


Results 

With a well-optimised landing page in place and highly-targeted Google Ads campaign, we managed to further increase the sales for laparoscopic simulators. The campaign was closely monitored by our Google Ads specialists for improvements while maintaining a low ad spend.  Our Google Ad campaign managed to tick all the boxes with the average cost per conversion of just £25. More importantly, our specialists were able to keep the cost per click as low as £1.90. We also implemented Call Rail to track the leads effectively and report back on conversions. Alongside the paid campaigns, we also helped Inovus on the SEO-front, helping them climb to the first position in Google for the laparoscopic trainer box, laparoscopic box trainers and laparoscopic simulator.

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