What’s the first thing you notice when reading an article? Is it the title or the long piece of content beneath? Of course, your answer would be the title. That said, the headline is often the most overlooked part of writing an article. As a blogger, I have to admit this is a huge problem. Even I can spend hours writing blog content and then write its title in a hurry.
A headline can make or break your content. If your headline isn’t good enough to get visitors to click on the post, then what’s the point of having great content?
Your headline requires a little bit of creativity, a tone of excitement and, when necessary … a touch of magic.
So, how do you craft catchy blog titles that will delight your readers? Below, we go into detail on creating a compelling headline for your blog post.
1. Keep it short, simple and to the point
Short blog titles are always preferable. The ideal blog post title length should be 60 characters, between 6-8 words, so that it can be read at a glance. If it is too long, your readers could find it half cut off, especially when sharing your content on social media or when it appears in search results. Also, do not confuse your audience with difficult words. Write with a simple tone, to catch people’s eye and make sure to keep it to the point.
2. Follow a tutorial format
Check out some of the most popular sites for blog posts. I bet you can find a number of blogs with “How to” titles. It’s hard to ignore a blog post with a ‘How to’ headline as readers will hope to gain a specified solution through step-by-step instructions.
Here are some headlines to try:
- How to Write…
- How to Make…
- How to Get Rid of…
- How to Find…
These kinds of headlines make your blog post more catchy and clickable.
3. Include numbers and lists
I would certainly recommend this as it’s a proven way of driving clicks. A list gives readers a very good idea of what to expect in your post and helps them remember information in a logical manner.
Let me also share some ‘list words’ that enable you to build credibility and authenticity: Reasons, Ways, Tips, Tricks, Secrets, Ideas, Facts, Methods. The basic concept here is to trigger the reader’s’ interest so that they want to learn more.
Get started with one of these;
- 8 Facts About…
- 5 Tips to Make…
- The 7 Best Ways to…
- 10 Must-have…
4. Ask questions
Interesting and intelligent questions can help to hook your audience. By using the 5 Ws (Who, What, When, Where, Why) in your titles, you can indicate the kind of information you intend to give.
Question-based headlines not only generate curiosity but also match search queries and can help your site rank better. If you try to add a touch of excitement to questions, this can further grab the attention of your readers.
Check out the headlines below from some recent blog posts I’ve seen:
“Why Instagram is Taking Over Facebook”
“What Impact will Voice Search Have on SEO in 2020?”
“Content Marketing vs. Content Strategy: What’s the Difference?”
Doesn’t this make you want to go further to find out the answer?
5. Use primary keywords
Every headline you write should contain a specific keyword with significant search volume. That means you need to make sure your headlines use the words that your audience will be searching for. This will help your blog post rank highly as well as make it clear what you’ll be discussing in your post. So it’s worth making an effort to create SEO-optimised headlines in the same way that you do in content creation.
Generate a list of keywords for your blog post title. There are plenty of tools to discover high-volume keywords to use in your headlines. This works even better if you have a paid subscription.
6. Consider using negative headlines
Headlines with positive words can seem overused, so it’s time to think an alternative way. Once you think of a good headline, consider writing it as a negative version. Using the other side of the story can grab your readers’ attention right away. Instead of “6 Great Ways to Reduce Weight”, you could use a headline like “6 Things to Avoid to Prevent Weight Gain”.
Let’s see a few examples;
- Are you Making These Deadly Mistakes…
- 6 Hard Ways to…
- 5 Mistakes to Avoid
7. Incorporate power and action words
There are some words that simply work better than others, evoking particular emotions. If you go through a list of impactful blog post titles, most of them will include power words like brilliant, incredible, awesome, amazing and so on. Some examples of action words include learn, create, execute etc..
For instance, “Learn the 7 Secrets to Create the Best Ads Ever” I am sure a title like this will attract plenty of readers. The reason is the use of words like learn, secrets, ever and best.
I hope you find this new information useful to implement in your blogging strategy. With these seven helpful tips, you can easily lift your headlines to the next level. Take some time to determine which headline will grab people’s attention the most.