So, you have launched a brand new website by integrating all your creative and technical efforts, then your website goes live and you start waiting for emails from contact form submissions or sales notifications. But the outcome may not perhaps turn out as expected.
Don’t worry; this is a common problem and comes down to your business/brand visibility on the web. The ultimate goal of any website is to make it easy for online visitors to find your products or services. Nothing is more frustrating than seeing your website rank on the second and third pages of the search engine. And trust us, not many users like to click through to discover what lies on those search engine results pages.
Let’s dive straight into some effective ways to improve the Google ranking of your brand-new website.
Keywords/targeted phrases in your Meta Title, Description tags
Firstly, find an established set of keywords that can work well for your website.
But where should you place your keywords on the page?
Let’s begin with the title tag and meta description.
The title tag is an HTML element that indicates the title of a webpage. The meta description tag in HTML is a 150-160 character snippet used to convince the users to click through.
Both the title and meta description of your website should contain relevant keywords.
When you create a new page or post, build an SEO friendly URL by adding the keyword rather than relying on the automated URL generator of your content management system (CMS).
Optimising your image’s Alt Text will also naturally boost the website ranking. Alt-text is there to describe the image on the site so make sure Google can read it.
Additionally, you need to pay a lot of attention when assimilating keywords in your posts. Don’t stuff the keywords here and there, instead, add targeted keywords where they make sense.
Target long-tail keywords
Why not focus on a long-tail keyword that is very specific to your product to boost your site rankings? If you have just created a brand-new website, then it is recommended to focus on long-tail keywords for your SEO campaign.
Long-tail keywords have a higher conversion value even though search volume is low. Yes, fewer people search for long-tail keywords but every time they do, they are looking for a specific product or service.
For instance, target long-tail version of the keyword “plumbers”. In your new marketing campaign, try “emergency plumbers near me”. You will find that the latter has less competition compared to the former.
Lead generating long-tail keywords can be easily discovered from Google suggest, Google’s related searches, keyword research tools, Analytics report, Q&A sites and competitive sites.
LSI (Latent Semantic Indexing) keywords are related terms and variations of your primary keyword. Google and other search engines use the LSI method to understand the content on your webpage. These keywords generate more relevant search results and give visitors quality content for their search queries.
You can discover LSI keywords from Google search by typing your primary keyword. The phrases and relevant words that appeared in bold are LSI keywords and only take one or two out of it.
Internal and external links
Internal links (or Inbound links) are hyperlinks that direct the reader to target pages on your website. If used properly, internal links help the viewers to stay on the site longer. Easily accessible internal links will naturally minimise the bounce rate of your website. However, don’t stuff too many links; add 2 or 3 links on your newly posted content.
Similarly, don’t make the mistake of not including external/ outbound links. It points viewers from your website to another domain. If more websites link to your site, search engine mark your website more credible and authentic source. Do not link to spammy sites as it will negatively affect your site’s SEO.
Fast loading website
Who is going to stick on your website if it takes more than 3 seconds to load? Most of the webmasters and SEOs try to engage visitors with their content and designs but are not concerned about website loading time.
Almost 80% of visitors abandon your website if they aren’t satisfied with website performance. Since a slow website generates fewer page views and less ad revenue, you won’t be able to achieve your marketing goals.
First of all, upgrade your hosting plan to a VPS or dedicated plan.
It makes sense to reduce the image size to improve the average page load time. Do not use too many images on your website.
Mobile optimised website
Imagine that a friend of yours sends a website link via WhatsApp or Facebook Messenger and you find it difficult to open it on your mobile device. Surely, you will not give it a second chance.
Most of the smartphone users are likely to search for information on their mobile device.
Mobile-friendliness is not just having a wonderful site design; it’s also about improving user experience.
To provide a great mobile experience, you must create a responsive site. With responsive website design, your website will look and function perfectly on their mobile phone, desktop, laptop or tablet.
Users should be able to read the text clearly without having to zoom.
Use large buttons and place links far enough apart to prevent users from clicking on any interactive elements by mistake.
Google’s mobile-friendly testing tool and Google’s mobile usability tool can be used to check the mobile-friendliness and errors, respectively.
The practice of using schema markup can improve your search engine rankings. Schema markup is a structured markup language that helps the search engines to better understand the context of your website content. It showcases details including company information, brand logo, contact info and location.
As Google’s crawlers can interpret the content effectively, schema can increase your site visibility. Visitors can easily find the details of your page straight away which help them to click through or switch to a more appropriate one.
Visitors prefer “safety first”. So, in order to provide a secure experience for users, Google announced HTTPS (the secure version of HTTP) as an important ranking factor. To ensure the data between your web server and browser remains private, you need to install an SSL certificate on your website.
Sites that focus on the security and privacy of users and safeguard information like credit card details, login credentials are more likely to rank better in search results. So migrating from HTTP to HTTPS is no longer an option, it’s a must.
Of course, there is a relation between social signals and a site’s position in the SERPs. What better way to make more people see your site or brand than posting about it on social media.
It offers direct access to your target audience. So, paying attention to social media is important to boost ranking.
As you know, website traffic has always been considered one of the main ranking factors. Promote your content and links on Facebook, Instagram, Twitter and other networks. This will provide more visibility to your content which will, in turn, grow the site traffic.
Well, we can’t limit these factors to a mere number as Google is continuously changing its ranking algorithm. Even you may have experienced your website ranking improve and drop on a weekly or monthly basis. Devote your time, effort and attention effectively to skyrocket your Google ranking.