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Discover the Extensive Reach and Influence of Bing Ads
Reach more customers and boost conversions with targeted search engine advertising
Bing is not just a search engine; it’s a robust ecosystem that includes partnerships with Microsoft, Yahoo and AOL, expanding its reach even further. When you advertise on Bing, your brand gains access to a vast and varied audience, maximising your exposure and engagement.
Bing ads are particularly effective because they target users who express clear intent through their search queries. This means that your ads are displayed to users actively seeking what your business offers, resulting in higher conversion rates.
As more users shift their attention online, Bing ads become even more pivotal in boosting your brand’s online presence. The digital landscape is ripe for Bing ads to help your business stand out and flourish.
Our Bing ads are precision-targeted based on demographics, user interests and keywords. This ensures your ads are shown to individuals genuinely interested in your products or services, optimising your advertising budget and generating higher ROI.
Why You Need Bing Ads in Your Next Campaign
Explore our comprehensive range of Bing Ads services
So why do you need Bing ads in this day and age? Well, the first reason is cost-saving as Bing ads tend to cost less than the average Google Ads campaign and they have a lower cost-per-click. The second reason is that there is less competition for desirable keywords with Bing. Not to mention Bing makes up 30% of all US searches alone! All these factors come together to make Bing ads a highly effective marketing tool.
As a leading Bing ads Agency, we offer a wide array of services to ensure your Bing ads campaigns achieve outstanding results. Our services encompass market research, keyword optimisation, ad creative development, campaign setup, real-time monitoring, performance analysis and optimisation, client reporting and post-campaign analysis.
We also provide supplementary services such as landing page optimisation, ad extensions and conversion tracking to ensure a holistic and high-impact Bing ads strategy.
The Infinity-5 Framework
Introducing our proven framework which enables us to drive success:
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1
Research & Plan
During the research and planning phase of your Bing ads. We find out who the customers are, what others are doing and what’s popular on Bing. We also choose the best words to use in ads. We talk with you about what we want to achieve and how much money we’ll spend. We group the words and ads smartly and choose where to put the ads on Bing.
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2
Track & Measure
Once we finish the initial research and planning phase of the project, we move on to setting clear and detailed targets for us to achieve together for your business. We do this initially so that once all the Bing Ads campaign activities begin, we have something concrete to track and measure the metrics against. This approach, which sets us apart from the competition, allows us to tell early on, if we’re on the path to success or not.
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3
Execute
For Bing Ads, it’s not just about throwing a bunch of keywords into the mix and hoping for the best. We take a meticulous approach to crafting your ad campaign. From penning persuasive ad copy to designing eye-catching visuals, we’re all about the details. We then use a laser-focused strategy to pinpoint your ideal audience, utilising metrics such as age, location, and the devices they use. The result? Your ads land in front of people who don’t just scroll past but are motivated to click and convert. It’s like having a billboard in the busiest part of town, but only the people interested in your service can see it.
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4
Optimise
The “Optimise” phase is an ongoing process where we fine-tune the campaign for optimal performance. Proactively identify and implement negative keywords to filter out irrelevant traffic. Bidding strategies are carefully devised and adjusted to optimise ad placement and maximise return on investment. Continuous monitoring is our norm, allowing us to make real-time adjustments as needed to maintain campaign effectiveness.
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5
Scale
The final phase is to scale the campaign. We evaluate results and look for ways to expand. If the campaign is successful, we may recommend expanding to reach more people or enter new markets. We also adjust the budget to make sure we are still making a profit. Our goal is to build on the campaign’s success and find new ways to grow.
Bing Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Initial Campaign Development & Strategy: Create an initial strategy and set up your Bing Ads campaign.
- Industry Analysis: Study your industry to understand its dynamics and identify opportunities.
- Advanced Keyword Research and Selection: Identify and select high-performing keywords for your Bing Ads campaign.
- International PPC Campaign Management (English Only Campaigns): Manage international PPC campaigns, focusing on English-speaking audiences.
- Monthly PPC Spend with PPC Networks: Define the monthly budget allocation for your Bing Ads campaigns.
- Strategic Bid Management: Manage and optimize your keyword bids strategically to maximize ROI.
- Ad Campaign Copywriting: Craft compelling ad copy for your Bing Ads to engage and convert your target audience.
- Ad Copy Performance Testing: Continually test and optimize ad copy for improved performance and conversion rates.
- Ongoing Keyword Development and Tweaking: Refine and expand keyword lists based on campaign performance and audience behaviour.
- Google Display Network: Implement and manage ad campaigns on the Google Display Network to reach a broader audience.
- PPC Account Settings Monitoring (Ex. Geotargeting): Monitor and adjust account settings, including geotargeting, for optimal performance.
- Google Analytics Integration & Goal Tracking: Integrate Google Analytics and set up goal tracking for comprehensive performance analysis.
- Custom Reporting Dashboard: Provide a customized reporting dashboard for a real-time overview of campaign data.
- Website Conversion Analysis Reporting: Analyze and report on website conversion data to measure campaign success.
- Landing Page Performance Testing: Evaluate and optimize landing pages to improve their performance in driving conversions.
- Monthly Performance & Analysis Reporting: Provide monthly reports detailing campaign performance and analysis.
- Performance Tracker Strategy: Develop a strategy for tracking and measuring the performance of your Bing Ads campaigns.
- Dedicated Google Certified Expert: Assign a certified expert to manage your Bing Ads campaigns, ensuring expertise and best practices.
- Call Tracking: Implement call tracking to measure and analyze calls generated from Bing Ads campaigns.
- Call Review: Review and assess the quality and effectiveness of calls generated through your Bing Ads campaigns.
- Client Success Meeting: Conduct meetings to discuss the success and results of your Bing Ads campaigns.
- Consultation with One of Our Certified Google Ads: Provide consultations with certified experts to address campaign strategies and goals.
- ROI Calculator: Offer tools and resources for calculating the return on investment (ROI) of your Bing Ads campaigns.
- Landing Page Creation: Design and create landing pages optimized for Bing Ads campaigns.
Marketing Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
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Starter£500Per month + VAT |
Professional£1250Per month + VAT |
Premium£3000Per month + VAT |
Enterprise£6000Per month + VAT |
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Included Hours
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10 |
25 |
60 |
120 |
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Term
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6 months |
6 months |
12 Months |
12 Months |
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Team Member
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Account Manager |
Account Manager |
Account Director |
Account Director |
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Return On Investment Targets
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Audience Research
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Competitor Research
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Copywriting
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Custom Strategy
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Campaign Setup
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Adobe Stock Image Library
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Up to 6 images |
Up to 20 images |
Up to 40 images |
Up to 80 images |
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Management & Optimisation
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Conversion Rate Optimisation
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Analytics Tracking
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Call Tracking
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Up to 10 calls |
Up to 25 calls |
Up to 40 calls |
Up to 50 calls |
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Bespoke Reporting Dashboard
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CRM Integration
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Consultancy
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Guaranteed Results
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Meetings
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Monthly |
Fortnightly |
Weekly |
Weekly |
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Onboarding Timeframe
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14 Days |
14 Days |
7 - 10 Days |
7 - 10 Days |
Starter
Professional
Premium
Enterprise
Frequently Asked Questions
Bing Ads extends to millions of users daily and includes a unique audience across Bing, Yahoo, and AOL, part of a vast search network with substantial market share.
Mr Digital leverages Bing's search terms management and optimisation score to create targeted campaigns that drive conversions and increase brand visibility.
Bing Ads are effective due to precise targeting options that display ads to users who are actively searching for related products and services, which enhances conversion potential.
Bing Ads tend to be more cost-effective than Google Ads, with a lower cost-per-click and less competition, making it a budget-friendly option for advertisers.
Mr Digital ensures success by providing comprehensive services, including keyword optimisation, ad creative development, and performance analysis, to enhance campaign results.
Mr Digital uses Bing Ads' advanced search terms reporting and keyword optimisation features to refine campaign strategies, ensuring ads reach the right audience with high conversion potential.
Bing Ads provides an optimisation score that helps to quickly assess the potential for improving ad performance on Bing, AOL, and Yahoo networks, guiding Mr Digital's optimisation strategies for your campaigns.
Mr Digital scales Bing Ads campaigns by analysing initial performance data, exploring expansion possibilities, and adjusting budgets for profitability, thereby building on campaign success and exploring new growth avenues.
Bing Ads Summed Up
Think of Bing as an underutilised business directory or a niche trade journal. We are your savvy marketers, well-versed in tapping into these specialised resources to amplify your business reach. While Bing might be less crowded, it’s connected to a powerful network including Microsoft, Yahoo and AOL—think of these as distribution channels that multiply your potential audience reach.
Bing Ads serve a targeted user base—those actively searching for products or services like yours, offering a higher likelihood of conversion. Think of this as placing your ad in the “featured” section of a business directory. With Bing, you’ll also face less competition over high-value keywords, making it a more cost-effective channel, similar to placing an ad in a niche trade journal that your competitors might overlook.
Just like any successful ad campaign in a trade journal or business directory, our Bing Ads service encompasses:
1. Research & Plan
Consider this phase as the comprehensive market analysis you’d conduct before launching any traditional marketing campaign. We identify your target audience, study competitors and select the right keywords. We then group your ads strategically to make the most of Bing’s unique characteristics.
2. Track & Measure
Think of this as the real-time tracking you’d perform during a traditional ad campaign. We monitor clicks, conversions and other essential metrics, allowing us to adjust the campaign in real time. It’s akin to reviewing how many inquiries or sales you gained from an ad in a trade journal. Then we take these results and check them against goals we will have set at the start so that we know how on track we are to succeed.
3. Execute
Once we have our plan, we launch your Bing Ads, similar to placing your optimally-designed ad in the chosen trade journal or directory. Our creative team crafts ads that catch the eye of those most likely to convert, aiming for maximum impact.
4. Optimise
We continuously optimise your campaign based on real-time data. Think of this as getting feedback on a traditional ad and adjusting the copy or design to improve its effectiveness. We filter out irrelevant traffic and refine our bidding strategies to ensure your ads are as effective as they can be.
5. Scale
After evaluating the success of the initial campaign, we look to scale the efforts. This is akin to taking a successful single ad in a trade journal and turning it into a multi-page feature or a recurring spot to capitalise on its success.
So, if you’re looking to diversify your online marketing strategies, why not consider Bing Ads with the same seriousness you’d give to a carefully placed ad in a high-value trade journal? With Bing accounting for 30% of all U.S. searches, overlooking it might mean missing out on a treasure trove of opportunities.
Have a project in mind?
Book a call with our team
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
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