Proven Strategies
Explore our collection of tried-and-true digital marketing strategies, backed by data, to help your business thrive online.
Certified Experts
Benefit from our certified professionals, equipped with the knowledge and skills to optimise your digital marketing efforts.
Guaranteed Results
Experience the difference with our guarantee of delivering impressive results, combining expertise, innovation, and tailored digital marketing strategies.
Work With Certified Google Ads Specialists
As a Google Partner, We Know What It Takes To Build Results-Driven Campaigns!
Imagine a Google Ads campaign that consistently turns search traffic into actual sales for your business every month, all within your current marketing budget. Are you tired of Google Ads campaigns that cost more than they make? It’s time to evaluate whether you’re satisfied with the results of your advertising agency. By making a switch, your profits could greatly increase and exceed your revenue targets.
Generate Better ROI With a Proven Google Ads Strategy
Eliminate the Guess-work & Turn to Hard Facts
If you’re tired of so-called ‘Google Ad gurus’ delivering excuses and are ready to get real return-on-investment from your ad spend, it’s time to put our proven, revenue-focused Google Ads strategies to work. Our Google Ads strategies have helped businesses in many industries to crush their competitors and dominate Google search, helping generate sales revenue of over £300m for us and our clients. We’re not talking impressions, clicks and landing page views… We’re talking about phone calls, leads and SALES!
Case Study
Upon receiving the request from Total Bathrooms to improve the website’s performance, keyword rankings, and competitive position, we promptly addressed technical issues and optimised the site with advanced backlink techniques, resolving slow-loading pages.
Results
33%
Increase in new users over six months.
The Infinity-5 Framework
Our proven framework enables us to guarantee success:
-
1
Research & Plan
We start by researching your competitors and getting to know your business. We create a custom Google Ads strategy that is focused on the targets we need to achieve return-on-investment.
-
2
Track & Measure
We put tracking in place to ensure we can measure every step of the Google Ads campaign and build a custom-reporting dashboard that includes the targets we need to achieve.
-
3
Execute
As a Google Partner, we tap into our Certified Google Ads experts to create all of the campaign assets you need to achieve ROI with your strategy and then we execute the strategy.
-
4
Optimise
We create a series of tests so we can learn what really works and enable the campaign data to drive our decisions. We continue to optimise even after we achieve the set targets.
-
5
Scale
Once we are achieving the desired results, we scale your campaign to generate more sales revenue.
Real Projects and Results We’ve Delivered
Check out our real-life success stories where we’ve helped businesses boost their online visibility, attract quality leads, and achieve remarkable success with our comprehensive Google Ads services.
For instance, we helped a client gain a 33% increase in new visitors within just six months and an additional 331 conversions thanks in part to the seasonal sales campaigns we conducted. Or see how we helped another client generate 300+ leads from Google Ads with an average click-through rate of 1.27% for Google Search. Uncover the other Google Ads strategies, tactics, and results that have set us apart as the go-to agency for transforming digital experiences and delivering measurable, real-world outcomes.
Kuna Films
For over 2 years, we collaborated with Kuna Films; we designed their website, optimised search engine ranking, and managed Google Ad campaigns. Our efforts propelled them to the first page for competitive terms, generating high-quality leads worth £10,000’s in sales revenue.
Total Bathrooms
The client approached us for website performance improvement, keyword ranking, and competitive advantage. We resolved technical issues, enhanced performance, and reinforced backlinks. As a result, they experienced a 33% increase in new users in six months. Our Google Ads seasonal campaigns achieved 331 conversions with an average CPC of £0.42.
CERT
We partnered with CERT to develop a targeted lead-generation strategy using Hubspot. Through optimised user journeys, persuasive email copy, and effective landing pages, we achieved a remarkable 68% reduction in cost per lead within the first month (£142 to £44.90) with our Google and Facebook Ad campaigns.
Lazy Frog
The client sought improved SEO, increased leads, and cost-effective advertising. Shifting from Facebook Ads to Google Ads with a low cost per conversion of £1.71, we focused on optimising the online booking experience. Our efforts resulted in over 650 leads generated in the last 3 months.
Twist London
We assisted the client in optimising their Google Ads campaign for improved CTR, ROAS, and targeted ads. With our expertise, they experienced significant improvements in ROAS, conversions, and CTR, with the new ads performing nearly 100% better. Multiple ad variations were created and tested to ensure campaign optimization.
CERT Property
Approached for a digital marketing plan, we provided tailored services including paid marketing, Google Ads, Facebook/Instagram Ads, SEO, and more. Targeting expat investors in Manchester, we generated 1,100+ Facebook leads, and 300+ Google Ads leads, and offered industry insight reports with competitor analysis and press releases.
One of London’s Largest Enforcement Companies
To find new customers for the client, we devised a comprehensive plan. We created a WordPress platform, landing pages, Facebook and Google Ads, and even a TV commercial. Through the Facebook Ads campaign alone, we generated 1,100+ leads in 7 months at the cost of £10.30 per lead, expanding their network of enforcement agents.
Google Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Initial Campaign Development & Strategy: We'll develop an overarching strategy tailored to your goals and set up your initial Google Ads campaign.
- Industry Analysis: We'll research your industry to identify trends, opportunities, and competitive positioning to inform our campaign strategy.
- International PPC Campaign Management (English-only campaigns): We'll manage your PPC campaigns targeted at international audiences, focusing on English-speaking markets.
- Advanced Keyword Research and Selection: We'll conduct in-depth keyword research to identify high-value terms for your campaign.
- Strategic Bid Management: We'll handle the bid strategy to optimise ad placements while maximising ROI.
- Ongoing Keyword Development and Tweaking: We'll regularly refine the keywords in the campaign to improve performance.
- Monthly PPC Spend with PPC Networks: We'll manage your monthly spending with various PPC networks to optimise your ad budget.
- Ad Campaign Copywriting: We'll create persuasive ad copy to attract and engage your target audience.
- Ad Copy Performance Testing: We'll A/B test different ad copies to identify which performs the best.
- Landing Page Performance Testing: We'll conduct tests to optimise the performance of your landing pages.
- PPC Account Settings Monitoring (Ex. Geotargeting): We'll keep an eye on account settings like geotargeting to make sure they align with campaign goals.
- Google Analytics Integration & Goal Tracking: We'll integrate Google Analytics to monitor key performance indicators and track campaign goals.
- Custom Reporting Dashboard: We'll provide a custom dashboard where you can monitor campaign metrics in real time.
- Website Conversion Analysis Reporting: We'll deliver reports analysing how effectively your website is converting visitors.
- Monthly Performance & Analysis Reporting: We'll provide comprehensive monthly reports to evaluate the campaign's success.
- Performance Tracker Strategy: We'll outline a strategy to track KPIs and measure campaign performance over time.
- Dedicated Google Certified Expert: You'll have a Google-certified expert specifically dedicated to your campaign.
- Call Tracking: We'll set up systems to track calls generated from your ads.
- Call Review: We'll evaluate the quality and effectiveness of the calls generated from your ads.
- Client Success Meeting: We'll have regular meetings to discuss campaign performance and next steps.
- Consultation with one of our Certified Google Ads: You'll have the opportunity to consult with a certified Google Ads expert for insights and advice.
- Google Display Network: We'll extend your campaign to Google's Display Network for additional reach.
- ROI Calculator: We'll provide a tool to calculate the potential return on investment for your Google Ads campaign.
- Landing Page Creation: We'll design and build a landing page to optimise conversions for your campaign.
Marketing Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
|
|
Starter£500Per month + VAT |
Professional£1250Per month + VAT |
Premium£3000Per month + VAT |
Enterprise£6000Per month + VAT |
|---|---|---|---|---|
|
Included Hours
|
10 |
25 |
60 |
120 |
|
Term
|
6 months |
6 months |
12 Months |
12 Months |
|
Team Member
|
Account Manager |
Account Manager |
Account Director |
Account Director |
|
Return On Investment Targets
|
||||
|
Audience Research
|
||||
|
Competitor Research
|
||||
|
Copywriting
|
||||
|
Custom Strategy
|
||||
|
Campaign Setup
|
||||
|
Adobe Stock Image Library
|
Up to 6 images |
Up to 20 images |
Up to 40 images |
Up to 80 images |
|
Management & Optimisation
|
||||
|
Conversion Rate Optimisation
|
||||
|
Analytics Tracking
|
||||
|
Call Tracking
|
Up to 10 calls |
Up to 25 calls |
Up to 40 calls |
Up to 50 calls |
|
Bespoke Reporting Dashboard
|
||||
|
CRM Integration
|
||||
|
Consultancy
|
||||
|
Guaranteed Results
|
||||
|
Meetings
|
Monthly |
Fortnightly |
Weekly |
Weekly |
|
Onboarding Timeframe
|
14 Days |
14 Days |
7 - 10 Days |
7 - 10 Days |
Starter
Professional
Premium
Enterprise
Frequently Asked Questions
Our agency has certified Google Ads experts who have successfully managed different types of ad campaigns, resulting in significant business growth and revenue.
Before proceeding, our experts will learn about your business. We will then identify the appropriate campaign objective and the type of ad that may be required. They will develop a customised campaign designed to achieve your specific business objectives.
Yes, because when done right it allows expert digital marketers like us to target ads specific to a certain location or area based on where you provide your services. This means you will see better results in your immediate vicinity.
Google Ads works on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad. Ads can appear in various formats, such as text, image, or video. The placement of ads is determined through an auction process, where advertisers bid on keywords relevant to their products or services. Google considers factors like ad relevance, quality score, and bid amount to rank ads in search results.
To improve the performance of your Google Ads campaigns, focus on optimising your ad copy, targeting the right keywords, refining your audience targeting, and improving your landing page experience. Regularly analyse your campaign data and make adjustments based on insights to enhance your return on investment (ROI).
Google Ads Summed Up
Think of our Google Ads service as your highly-targeted, interactive billboards along the digital highway. In the past, billboards were placed on busy roads to catch the eyes of passing drivers. However, unlike traditional billboards, our Google Ads are not just seen by everyone—they’re seen by the right ones, those already searching for what you offer.
Here’s how it works:
- Our experts select strategic ‘locations’ (keywords and targeting options) to place your ‘billboards’ where they’ll be most effective.
- Just like you’d hire a skilled designer to make your billboard stand out, our team crafts compelling ads that prompt action.
- And we don’t just measure ‘cars passing by’ (clicks and views); we focus on actual customer acquisition and real profits. Our tactics have achieved an average cost per lead of £0.31 for clients in 2023.
We offer a range of packages to fit your specific needs, comparable to choosing different billboard locations and sizes. And if we don’t deliver on our promises, your next campaign is on us.
We take care of everything: identifying the most lucrative ‘roads’ (competitive analysis), crafting eye-catching ‘billboards’ (ad creation) and even fine-tuning our approach based on real-time feedback (campaign adjustments). Plus, we track calls and conversions triggered by your ads to ensure they’re truly profitable.
Ready to put your brand on the busiest, most effective ‘digital highways’? Partner with us and let’s make your Google Ads as unmissable as a billboard on a major interstate.
Just as advertising agencies carefully strategies to maximise the impact of a billboard campaign, our Infinity-5 Framework is a refined methodology designed for Google Ads’ success. Here’s how it comes together:
1. Research & Plan
Think of this phase as choosing the perfect billboard location. We dive into market research and competitor analysis to find the optimal ‘spots’ for your ads, ensuring your target audience sees your message.
2. Track & Measure
This is the equivalent of traffic studies that gauge how many eyes see a physical billboard. We deploy sophisticated measurement tools that provide real-time data, viewable on your customised dashboard, just like tallying cars that pass by your billboard. But what sets us apart is that we make sure to set up certain targets and goals before any of the campaign work begins so that when the numbers do start rolling in, we can measure the data against the goals to see if we’re on the right track.
3. Execute
This step is akin to actually erecting the billboard and making it visible. As a certified Google Partner, our experts meticulously design and launch your ad campaigns, effectively putting your ‘billboard’ on the digital ‘highway.’
4. Optimise
Once the billboard is up, you’d want to make adjustments based on the data you’ve collected. Similarly, we use campaign analytics to refine your ads continually, ensuring that they not only meet but exceed your goals.
5. Scale
When a physical billboard proves effective, the next logical step is to buy more billboard space. Once we’ve achieved your initial targets, we broaden the campaign to reach an even larger audience, amplifying your sales revenue.
Our Infinity-5 Framework is your roadmap to Google Ads success, offering a structured approach that transforms the nebulous world of online advertising into a well-oiled machine. Trust us to make your brand as unmissable as a strategically placed billboard on a busy highway.
Have a project in mind?
Book a call with our team
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
CERTIFIED EXPERTS
