Free LinkedIn Marketing Checklist 2021

We have created this LinkedIn Checklist to help you optimise your profile and use LinkedIn as a sales tool, so you can effectively generate leads online. LinkedIn has a world of opportunity for you to tap into, and we're going to give you the steps to do it effectively.

Simply complete this short checklist to find out how to optimise your LinkedIn profile and then prospect effectively so you can generate leads.

Enter URL of your LinkedIn Profile

How To Optimise Your Profile And Get Found By Prospects(0%)

Profile Photo

Is your profile photo a nice friendly headshot that clearly shows your face and gives off a professional image.

Profile Banner Image

Professional header image that represents you and your brand

Headline

Clearly, describe how you help people / the desired outcome of working with you, instead of just using your job title.

4 Secrets To a Winning Posting Strategy(0%)

Strategy

Create a strategy document so that you have a clear plan of what you will be posting, why and where the content will come from. Spending the time to plan this upfront, will pay dividends in the long-term.

Themes

Consider using themes for topics for posts, so you know the type of posts you want people to associate with you, and ensure you make full use of all the content you have available.

Hashtags

Create a Hashtag Plan so you know which are the best hashtags. Bear in mind, the biggest, most populate hashtags are also the most competitive so try using hashtags that are popular, but maybe not the most common as you'll have more chance of your content being found.

Sources for Content

Get a list of sources for content, whether that's who will create new content or which credible sites can you can curate content from. This will save you a lot of time once you start posting.

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The 6 Prospecting Hacks Only LinkedIn Pros Know(0%)

Sales Navigator

Upgrade your LinkedIn account to a Sales Navigator account (approx. £65pm) as it offers more detailed filtering of prospects and allows you to create lists and monitor them quickly and easily.

Create Audiences

Create audience lists of your ideal prospects in Sales Navigator.

Monitor Prospects

Monitor your audience lists on a daily basis so you can see which of the prospects are posting regular or changing jobs, both of which are great conversation starters.

Engage with Prospects

Engage with the prospects on your audience lists on a daily basis. Log in, see who's posting, visit their profile and then read and comment on their posts. Lots of people 'like' posts, but far less comment, so by commenting you start to stand out and your prospects will soon become aware of you.

Connection request templates

Create an effective Connection Request message template that doesn't look like you're directly trying to sell to them. One effective approach is to ask a question/for help, as people are more likely to respond. Here's an example:

1st Degree message templates

Just like the Connection Request, you want a 1st Degree message template that doesn't focus on a sale. Obviously you have a lot more characters to play with for a 1st Degree message so you can put a bit more to help get their attention. For example:

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How To Measure Success On LinkedIn(0%)

Metrics to Measure

Create a list of the metrics to measure your success, such as the number of prospects, number of times you engage with each prospect, number of connection requests/messages sent and number of leads generated. Tracking the same metrics will ensure you can measure success effectively.

Tracking Frequency

Make sure you track your performance at least once a month so you can be sure you are on track and getting the results you expect. This way you can be sure everything is working as expected, or make the adjustments necessary to improve the campaign.

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19 Actionable Steps For Turning Cold Leads Into Ready-To-Buy Prospects On LinkedIn

Enter URL of your LinkedIn Profile

How To Optimise Your Profile And Get Found By Prospects(0%)

4 Secrets To a Winning Posting Strategy(0%)

The 6 Prospecting Hacks Only LinkedIn Pros Know(0%)

How To Measure Success On LinkedIn(0%)

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