Facebook, which began as a single app 15 years ago, now owns products including Facebook app, Messenger, WhatsApp, Instagram, Oculus and more. The company has now unveiled a new logo in an attempt to differentiate the corporate parent from its apps.
In the new logo, each letter of the word “Facebook” is capitalised with different colours and spaced apart from adjacent letters. An interesting change is the shifting colour scheme that highlights the dominant colours of Facebook (blue), Instagram (purple) and WhatsApp (green) logos.
Facebooks says “Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
The goal of rebranding is to let users know that its apps have shared infrastructure and the team behind them frequently work together. “People should know which companies make the product they use,” writes Antonio Lucio, Facebook’s chief marketing officer.
It is obvious that the new logo is to better communicate the company’s ownership structure to the people who use their services.