Google Keyword Planner - digital marketing blog

Google Keyword Planner Makes it Easier to Prioritise Your Keywords

Mohammed J
Mohammed J/July 31, 2019

Google has announced a major update to the Keyword Planner. The Keyword Planner has undergone a major redesign that will help you find the most relevant keywords ideas for your base keyword. This roll-out would help marketers to prioritise keyword ideas in a more effective way based on their relevance.

For instance, if your seed keyword is “boots”, you will be shown “women boots”, “cowboy boots” and “work boots”. You can also broaden your search by including recommended words to your seed keyword.

“Website filtering” allows advertisers to filter for keyword ideas that closely match their business and website (based on advertisers website). Also, they can exclude keyword ideas that contain brand names with “Brand exclusions ” feature.

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