LinkedIn is following Instagram and Facebook by rolling out its own stories feature. According to Pete Davies, LinkedIn’s head of content products, the new stories feature aims to meet LinkedIn users “where their voices are”. Stories would offer a lighter, funny and more casual way of interacting in the business-focused world instead of formal messaging and posting.
“We’re never done meeting our members where their voices are. Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”
Will this be effective?
Majority of young professionals on LinkedIn are engaging in a more conversational and personal tone. They prefer sharing personal stories, life lessons and work experiences that are an appropriate fit for LinkedIn story format.
“I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light. The same holds true for cubicle and coffee shop banter around the world: sometimes we want a way to just make a connection, have a laugh with our colleagues and move on,” said Davies.
He also states that millennials prefer stories as their preferred method of online communication.
Will stories be a major milestone on LinkedIn? We’ll find out when this feature rolls out to users in the next few months.