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If you want your business to leave so much as a scratch in the ever-changing digital landscape, you should put in place an effective marketing strategy to attain your business goals. However, most websites continue to simply go along with ill-defined strategies that will turn into a total dud. Digital marketing strategy involves planning, reaching a relevant audience, engaging them over a specific period of time and converting them. The digital marketing strategists at Mr. Digital use their market insights and technical knowledge to formulate strategies that will optimise your online assets.
Drawing on a perfect blend of creativity and professionalism, digital marketing specialists delve into social media to identify the right opportunities and optimise your online assets in the best way imaginable. The first step to building a marketing strategy is to define your underlying goals and audience with precision. Having helped many brands realise their true potential by executing tailor-made marketing solutions, the experienced strategists produce tangible results.
We start by understanding your industry and your audience so we can start to shape the strategy.
Next, we check out your competitors and carry out a competitor analysis to see what we can learn from them; what are they doing well and what are the missed opportunities.
Once our research is done, we review the current strategy; what's worked, what hasn't; what haven't you tried yet, etc.
Finally, we create and deliver a winning digital marketing strategy.
I am incredibly impressed with Ross and his team at Mr Digital. He helped me create my website and offered invaluable advice to engage with potential clients. Ross is a very personal and understanding person and goes the extra mile to develop your platform in the way you want it. Creating my website with him has been highly beneficial to my understanding of how I can best interact with clients and reach out. Thank you to Ross and everyone at Mr Digital.
With access to so much data it’s too easy to become overwhelmed when digging into Google Analytics. We spoke to Ross about what behaviours and insights we wanted to understand about our website visitors and he immediately put the team at ease when he suggested an extremely cost-effective solution. We now have a monthly report pushed to us automatically, with the behaviours we wish to track. This data has become insight that we can now act upon. We would certainly work with Ross and his team again in the future.
Absolutely amazing! I needed to create a website to ensure our staff were engaged and updated during the pandemic and Ross and his team were able to deliver the most impressive website quickly, efficiently and on brand. The final result was perfect and the training delivered to update the site was fantastic. The whole project was completed with ease and I cannot recommend the team enough. Thanks you Ross!
WOW! Ross and his team were available for me whenever i needed them. Flexible, Professional and creative. I am over the moon with what they have done for me but even more impressed with the service, care and attention to detail. I will be referring Mr Digital to all my colleagues, friends and family should they need any advice no matter big or small. thanks once again!
Ross is the ultimate online marketing Guru! Driven by his passion for his work, Ross works tirelessly with the Mr Digital team to ensure that its clients are satisfied beyond expectation. Mr Digital, thank you so much for guiding me through the essential processes I have needed to implement into my business.
Mr Digital lives and breathes digital marketing. The team are always at the forefront of new techniques and technologies, which is critically important in this fast-moving environment. We work to a clear governance structure that ensures we’re working on track and achieving value.
I cannot recommend Ross & his team highly enough. I know Ross personally and you couldn’t wish to meet a more cheerful and helpful man.
Mr Digital built and SEO’d our website in record time. Very importantly they were quick to respond to questions and quick with advice and implementation of any updates required. We could not be happier with our new site. Very professional and highly recommended.
I cannot thank Mr Digital enough for what they have done for my business. My website is amazing and they completed it in no time at all. I’ve had many clients compliment on my website too. I’m always at the top of Google and anytime I need to make any updates Mr Digital works fast and gets the job done.
It's important to have an effective digital marketing strategy in place or you could be throwing money away. It's very easy to spend money on marketing and not get a return, that's where a strategy with clear goals can help. A clear digital marketing strategy will help you understand your ROI and set clear expectations.
You would expect a digital marketing strategy to cover many things including your target audience, a pricing and promotion structure, core messaging and benefits, a content plan, as well as clear goals, metrics to measure and a team plan. Different companies like to include different things; we like to keep it simple but cover off the essentials, as we like to ensure we regularly check-in on our digital marketing strategies to ensure we are held accountable and that everything is on track.
There are lots of free marketing strategy templates available to download online, or you could use the service so a marketing agency like us to create and deliver it for you.
There is no end-point for a marketing strategy. It should be an ever-evolving strategy and change regularly as the industry changes, buyer behaviours change and your business focuses change.
The strategy is often managed by the owner, marketing manager/director or even the agency if you have them acting as an outsourced marketing team. The main thing here is to have a person who is ultimately accountable to deliver the strategy.