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If you want your business to leave so much as a scratch in the ever-changing digital landscape, you should put in place an effective marketing strategy to attain your business goals. However, most websites continue to simply go along with ill-defined strategies that will turn into a total dud. Digital marketing strategy involves planning, reaching a relevant audience, engaging them over a specific period of time and converting them. The digital marketing strategists at Mr. Digital use their market insights and technical knowledge to formulate strategies that will optimise your online assets.
Drawing on a perfect blend of creativity and professionalism, digital marketing specialists delve into social media to identify the right opportunities and optimise your online assets in the best way imaginable. The first step to building a marketing strategy is to define your underlying goals and audience with precision. Having helped many brands realise their true potential by executing tailor-made marketing solutions, the experienced strategists produce tangible results.
We start by understanding your industry and your audience so we can start to shape the strategy.
Next, we check out your competitors and carry out a competitor analysis to see what we can learn from them; what are they doing well and what are the missed opportunities.
Once our research is done, we review the current strategy; what's worked, what hasn't; what haven't you tried yet, etc.
Finally, we create and deliver a winning digital marketing strategy.
Ross is the ultimate online marketing Guru! Driven by his passion for his work, Ross works tirelessly with the Mr Digital team to ensure that its clients are satisfied beyond expectation. Mr Digital, thank you so much for guiding me through the essential processes I have needed to implement into my business.
Mr Digital lives and breathes digital marketing. The team are always at the forefront of new techniques and technologies, which is critically important in this fast-moving environment. We work to a clear governance structure that ensures we’re working on track and achieving value.
I cannot recommend Ross & his team highly enough. I know Ross personally and you couldn’t wish to meet a more cheerful and helpful man.
Mr Digital built and SEO’d our website in record time. Very importantly they were quick to respond to questions and quick with advice and implementation of any updates required. We could not be happier with our new site. Very professional and highly recommended.
I cannot thank Mr Digital enough for what they have done for my business. My website is amazing and they completed it in no time at all. I’ve had many clients compliment on my website too. I’m always at the top of Google and anytime I need to make any updates Mr Digital works fast and gets the job done.
It's important to have an effective digital marketing strategy in place or you could be throwing money away. It's very easy to spend money on marketing and not get a return, that's where a strategy with clear goals can help. A clear digital marketing strategy will help you understand your ROI and set clear expectations.
You would expect a digital marketing strategy to cover many things including your target audience, a pricing and promotion structure, core messaging and benefits, a content plan, as well as clear goals, metrics to measure and a team plan. Different companies like to include different things; we like to keep it simple but cover off the essentials, as we like to ensure we regularly check-in on our digital marketing strategies to ensure we are held accountable and that everything is on track.
There are lots of free marketing strategy templates available to download online, or you could use the service so a marketing agency like us to create and deliver it for you.
There is no end-point for a marketing strategy. It should be an ever-evolving strategy and change regularly as the industry changes, buyer behaviours change and your business focuses change.