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What’s the best digital strategy for generating new business? To be honest, there’s not a single strategy that works best for EVERY business. Before we can recommend a digital marketing strategy to a client, we must first immerse ourselves in their business to understand their goals, target market and services/products.
There is a sales and marketing process that is proven to be very effective across a lot of businesses online.
If you’re looking for new sales and want help generating leads, get in touch, and we’ll be happy to have a free 20-minute consultation to explore the best options available for you.
We start by researching, writing and designing a range of content magnets, such as eBooks, checklists, guides, infographics, etc that position you are the leader of your industry.
Next, we set up online advertising campaigns to drive traffic to your sales funnel campaign; Facebook Ads, Instagram Ads, LinkedIn Ads and Google Ads are all very effective, hardly targeted online advertising platforms.
Once your campaigns are set up, we develop a custom-built sales funnel and use the lead magnet to get potential prospects to give their data (name, phone and email) in return for the content.
Finally, we set up email marketing automation campaigns so we can drop your leads straight into a mailing list from the sales funnel. Your mailing list should have a pre-defined marketing automation campaign setup, which will nurture your leads until they are ready to buy from you. We work with many marketing automation platforms, including but not limited to, Infusionsoft, MailChimp and Zoho Campaigns.
I am incredibly impressed with Ross and his team at Mr Digital. He helped me create my website and offered invaluable advice to engage with potential clients. Ross is a very personal and understanding person and goes the extra mile to develop your platform in the way you want it. Creating my website with him has been highly beneficial to my understanding of how I can best interact with clients and reach out. Thank you to Ross and everyone at Mr Digital.
With access to so much data it’s too easy to become overwhelmed when digging into Google Analytics. We spoke to Ross about what behaviours and insights we wanted to understand about our website visitors and he immediately put the team at ease when he suggested an extremely cost-effective solution. We now have a monthly report pushed to us automatically, with the behaviours we wish to track. This data has become insight that we can now act upon. We would certainly work with Ross and his team again in the future.
Absolutely amazing! I needed to create a website to ensure our staff were engaged and updated during the pandemic and Ross and his team were able to deliver the most impressive website quickly, efficiently and on brand. The final result was perfect and the training delivered to update the site was fantastic. The whole project was completed with ease and I cannot recommend the team enough. Thanks you Ross!
WOW! Ross and his team were available for me whenever i needed them. Flexible, Professional and creative. I am over the moon with what they have done for me but even more impressed with the service, care and attention to detail. I will be referring Mr Digital to all my colleagues, friends and family should they need any advice no matter big or small. thanks once again!
Ross is the ultimate online marketing Guru! Driven by his passion for his work, Ross works tirelessly with the Mr Digital team to ensure that its clients are satisfied beyond expectation. Mr Digital, thank you so much for guiding me through the essential processes I have needed to implement into my business.
Mr Digital lives and breathes digital marketing. The team are always at the forefront of new techniques and technologies, which is critically important in this fast-moving environment. We work to a clear governance structure that ensures we’re working on track and achieving value.
I cannot recommend Ross & his team highly enough. I know Ross personally and you couldn’t wish to meet a more cheerful and helpful man.
Mr Digital built and SEO’d our website in record time. Very importantly they were quick to respond to questions and quick with advice and implementation of any updates required. We could not be happier with our new site. Very professional and highly recommended.
I cannot thank Mr Digital enough for what they have done for my business. My website is amazing and they completed it in no time at all. I’ve had many clients compliment on my website too. I’m always at the top of Google and anytime I need to make any updates Mr Digital works fast and gets the job done.
A lead generation campaign can include any channels, from SEO to Facebook Advertising or even email marketing. We work with our clients to understand their target audience, where there are and what messages will appeal to them, then we create a custom lead generation plan for their audiences. We often use a mix of channels and are constantly testing to see what will the best results, the fastest.
There's no fixed time period. We've seen campaigns generating ROI within 3 days and others take 12 weeks. It's all about being prepared to commit for 3-6 months and then if the results come earlier, see that as the bonus. This way you can manage your own expectations.
There is no fixed cost for a lead generation campaign. However, our experience tells us it's best to invest a minimum of £600 pm in advertising over a 3-6 month period so you're looking at an investment of around £1k-£2k per month.
The most common mistakes people make with lead generation campaigns are expecting results too quickly. Anyone who has repeatedly had success generating leads online will know that sometimes results come quickly, but most of the time they come after a 3-6 month period of constant learning and optimising. If you're serious about lead generation, you need to be willing to invest and trust in the process. As you get more data, your campaigns will become more effective, before they start generating you the volume of leads you want and then you can just scale it upwards.
Social media lead generation campaigns are one of the best methods to generate leads online. With this we can target the customers who are interested in our products and by using appropriate marketing strategies we'll be able generate leads for our business with ease.