Lead Generation

What’s the best digital strategy for generating new business? To be honest, there’s not a single strategy that works best for EVERY business. Before we can recommend a digital marketing strategy to a client, we must first immerse ourselves in their business to understand their goals, target market and services/products.

There is a sales and marketing process that is proven to be very effective across a lot of businesses online – what’s that process?

Well, that process is:

1. Create a content lead magnet (eBook, checklist, guide, infographic, etc…)
2. Setup a sales funnel campaign – Clickfunnels is one of the leading sales funnels platforms and is very popular with the business owners we work with – and use the lead magnet to get potential prospects to give their data (name, phone and email) in return for the content.
3. Use online advertising to drive traffic to your sales funnel campaign; Facebook Ads, Instagram Ads, LinkedIn Ads and Google Ads are all very effective, hardly targeted online advertising platforms.
4. Drop your leads straight into a mailing list from the sales funnel. Your mailing list should have a pre-defined marketing automation campaign setup, which will nurture your leads until they are ready to buy from you. We work with many marketing automation platforms, including but not limited to, Infusionsoft, MailChimp and Zoho Campaigns.

If you’re looking for new sales and want help generating leads, get in touch, and we’ll be happy to have a free 20-minute consultation to explore the best options available for you.