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If it is done well Pay Per Click (PPC) advertising can be one of the most simple and effective means of driving traffic to your website. If it is done badly, it can be expensive, ineffective, and a huge waste of your time.
Managing a PPC advertising campaign can be time-consuming. You need to think about the keywords you want to be associated with your adverts, and the bid levels you are prepared to pay for each of them. You will also need to consider where you want your PPC adverts to appear. PPC is often associated with Google Ads, but you can also use PPC on Social Media platforms, including Facebook and Twitter. Each of these aspects must be covered in your campaign. Let Mr Digital guide you through the PPC maze and help you make the most of your advertising budget.
We start by checking out your competitors and carry out a competitor analysis to see what we can learn from them; what are they doing well and what are the missed opportunities.
Next, we will identify the most effective keywords or audience to target.
Once our research is done, we set up your PPC campaign and put in place budget controls so the advertising budget is not exceeded.
Then, once your campaign is ready, we will launch your PPC campaign.
We will optimise and review your campaign every few days to maximise your ROI.
Finally, we will report back on your performance. We have a keyword ranking tool that records your website ranking every week so you can see each month how much your site has improved.
Mark Stokes was launching his first book, Commercial to Residential Conversions: The essential manual for property developers, and he targeted us with getting it to a number 1 on Amazon in its category. We used a Facebook Advertising campaign supported by a Clickfunnels sales funnel to generate £100's of book sales within a week, securing the book its status as an Amazon Bestseller.
After years of failing to get pay-per-click campaigns to produce results, Nutrition Leaders asked us to set up and manage an effective Google Ads campaigns. We did just that, resulting in more leads coming through in a day then they could handle - this was a great problem for them to have and, more importantly, proved that PPC campaigns done by correctly works.
Having spent over £50,000 on Google Ads, Katara relies heavily on Google to its lead generation. We were tasked with optimising their campaign to be even more effective and also tap into the power of Facebook Ads for retargeting those who didn't enquire the first time they visited the website. After reviewing their campaign, we made quite a few changes to improve the campaign and produce an increased ROI. As well as that, we set Katara up on our custom CRM so they could easily manage their leads effectively.
Working with Emma, we showed her how she could tap into the powerhouse that is Google Ads to create inbound leads and she was shocked when it started working - this is often the reaction our clients have when they first see it working, but with the right keywords, ad copy and landing page experience, it's actually not too difficult.
With access to so much data it’s too easy to become overwhelmed when digging into Google Analytics. We spoke to Ross about what behaviours and insights we wanted to understand about our website visitors and he immediately put the team at ease when he suggested an extremely cost-effective solution. We now have a monthly report pushed to us automatically, with the behaviours we wish to track. This data has become insight that we can now act upon. We would certainly work with Ross and his team again in the future.
Absolutely amazing! I needed to create a website to ensure our staff were engaged and updated during the pandemic and Ross and his team were able to deliver the most impressive website quickly, efficiently and on brand. The final result was perfect and the training delivered to update the site was fantastic. The whole project was completed with ease and I cannot recommend the team enough. Thanks you Ross!
WOW! Ross and his team were available for me whenever i needed them. Flexible, Professional and creative. I am over the moon with what they have done for me but even more impressed with the service, care and attention to detail. I will be referring Mr Digital to all my colleagues, friends and family should they need any advice no matter big or small. thanks once again!
AMAZING !
Ross is the ultimate online marketing Guru! Driven by his passion for his work, Ross works tirelessly with the Mr Digital team to ensure that its clients are satisfied beyond expectation. Mr Digital, thank you so much for guiding me through the essential processes I have needed to implement into my business.
Mr Digital lives and breathes digital marketing. The team are always at the forefront of new techniques and technologies, which is critically important in this fast-moving environment. We work to a clear governance structure that ensures we’re working on track and achieving value.
I cannot recommend Ross & his team highly enough. I know Ross personally and you couldn’t wish to meet a more cheerful and helpful man.
Mr Digital built and SEO’d our website in record time. Very importantly they were quick to respond to questions and quick with advice and implementation of any updates required. We could not be happier with our new site. Very professional and highly recommended.
I cannot thank Mr Digital enough for what they have done for my business. My website is amazing and they completed it in no time at all. I’ve had many clients compliment on my website too. I’m always at the top of Google and anytime I need to make any updates Mr Digital works fast and gets the job done.
Pay-per-click (PPC) advertising is an advertising model on the internet that is used to drive targeted traffic to websites. The advertiser selects a targeted audience or keywords and then pays a publisher (i.e. Google or Facebook) when the ad is clicked.
There is not a single PPC advertising platform that is the "best", however, we have our favourites. We find a combination of Google Ads (or Microsoft Ads (often MUCH cheaper) and Facebook Ads is really effective - we use Google Ads to find people who are actively searching for the products or services of our clients and then retarget them on Facebook with ads to drive them back if they don't convert the first time.
Yes, we have Google Ads certified specialists in our team who head up our Google Ads campaigns.
Retargeting PPC campaigns are a great to retarget traffic that has not converted the first-time by serving display ads to those people to draw them back to your product or service.
To achieve maximum ROI from PPC campaigns, you need to set a realistic timeline (3-6 months), a decent budget (minimum of £600pm in our experience) and optimise the data regularly. This is, of course, on top of doing the basics in terms of keyword/competitor research, creating well-written ads and conversion-focused landing pages.
