Optimise Your Online PPC Marketing Campaigns For Lower Cost Per Clicks & Maximum ROI

Let us show you how to take advantage of online advertising and choose the right platform to generate a flow of new business month after month.


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Pay Per Click (PPC) Marketing

If it is done well Pay Per Click (PPC) advertising can be one of the most simple and effective means of driving traffic to your website. If it is done badly, it can be expensive, ineffective, and a huge waste of your time.

Managing a PPC advertising campaign can be time-consuming. You need to think about the keywords you want to be associated with your adverts, and the bid levels you are prepared to pay for each of them. You will also need to consider where you want your PPC adverts to appear. PPC is often associated with Google Ads, but you can also use PPC on Social Media platforms, including Facebook and Twitter. Each of these aspects must be covered in your campaign. Let Mr Digital guide you through the PPC maze and help you make the most of your advertising budget.

Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads

The Process


Research Competitors

We start by checking out your competitors and carry out a competitor analysis to see what we can learn from them; what are they doing well and what are the missed opportunities.


Identify Keywords/Audience

Next, we will identify the most effective keywords or audience to target.


Create PPC Campaign

Once our research is done, we set up your PPC campaign and put in place budget controls so the advertising budget is not exceeded.


Launch PPC Campaign

Then, once your campaign is ready, we will launch your PPC campaign.


Optimise & Review

We will optimise and review your campaign every few days to maximise your ROI.


Report on Performance

Finally, we will report back on your performance. We have a keyword ranking tool that records your website ranking every week so you can see each month how much your site has improved.


Our Projects



Pay-per-click (PPC) advertising is an advertising model on the internet that is used to drive targeted traffic to websites. The advertiser selects a targeted audience or keywords and then pays a publisher (i.e. Google or Facebook) when the ad is clicked.

There is not a single PPC advertising platform that is the "best", however, we have our favourites. We find a combination of Google Ads (or Microsoft Ads (often MUCH cheaper) and Facebook Ads is really effective - we use Google Ads to find people who are actively searching for the products or services of our clients and then retarget them on Facebook with ads to drive them back if they don't convert the first time.

Yes, we have Google Ads certified specialists in our team who head up our Google Ads campaigns.

Retargeting PPC campaigns are a great to retarget traffic that has not converted the first-time by serving display ads to those people to draw them back to your product or service.

To achieve maximum ROI from PPC campaigns, you need to set a realistic timeline (3-6 months), a decent budget (minimum of £600pm in our experience) and optimise the data regularly. This is, of course, on top of doing the basics in terms of keyword/competitor research, creating well-written ads and conversion-focused landing pages.

Achieve Your Goals With The Support of a Team of Digital Marketing Specialists