Engage audiences with video. Drive action with precision targeting
YouTube Ads campaigns that build awareness, generate leads and convert customers – all tracked with clear ROI.
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Decide whether YouTube Ads are right for you
Video is one of the most powerful ways to connect with your audience, but too many YouTube campaigns waste budget on unqualified views.
At Mr Digital, we build campaigns that target your ideal customers with engaging creative and measurable results. From awareness to conversions, every campaign is designed around ROI.
See what YouTube Ads can deliver
We’ve helped B2B brands win high-quality leads and stronger pipelines through LinkedIn:
+13,000
Leads
+13,000 verified leads from CRM-driven digital campaigns
+1,000
Leads
1,000+ leads through multi-channel campaign in 7 Months
30 Day Results
High Conversions
High-volume conversions were achieved within the first month of launch
Choose the YouTube Ads services you need
Our YouTube Ads can run as standalone campaigns or as part of a multi-channel strategy for maximum impact. Whether you’re building awareness, retargeting warm audiences or driving direct conversions, we help you deliver high-impact video campaigns that engage, educate and convert.
TrueView In-Stream Ads
Play before relevant videos, only pay when watched.
Discovery Ads
Appear in YouTube search results and watch pages.
Bumper Ads
Short, impactful awareness campaigns.
Retargeting Campaigns
Re-engage viewers who didn’t convert the first time.
Creative Support
Script, edit and optimise ad content for maximum impact.
Performance Reporting
Track reach, engagement, conversions and ROI.
Every week, our team reflects on how they’ve lived these values, so they stay front and centre in everything we do.
Follow a proven growth framework
We apply our Target First Infinity-5 Framework to YouTube Ad campaigns:
Analyse audience behaviours and competitor video strategies.
Define goals and KPIs across awareness, leads and sales.
Launch ads, monitor watch time, CTR and conversions.
Test creatives, targeting and placements.
Expand to new audiences, markets and video formats.
See the power of
targets at each stage
With YouTube Ads, small improvements across engagement and conversion rates drive big results:
A 40% increase in clients driven by small 1% improvements across key areas.
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Strategy | Focus only on YouTube Ads | Ads only, or integrated into a multi-channel strategy |
| Targets | Focus on views, not ROI | Focus on ROI, not vanity metrics |
| Expertise | Often reliant on junior staff | Senior team with 5+ years’ experience each. Google Certified strategists only. |
| Account Ownership | Agency-owned accounts, hard to leave | You always own your data & ad accounts |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | “Management fees” hidden in ad spend | Clear, transparent pricing – no hidden fees |
Learn from real results
Our YouTube Ads strategies have delivered measurable impact for brands
The Vulnerability Initiative
+40%
lower CPL vs. industry benchmarks
Leading UK Enforcement Company
+1,100
leads generated via Google, Meta & TV campaign with ~£10 CPL
Total Bathrooms
30 Day Results
Achieve 72 conversions in 30 days with a cost per conversion of £8.67
Ready to see
measurable growth?
If you want YouTube Ads that deliver real ROI, not just views, let’s talk.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.
YouTube campaigns usually need two to four weeks of data before we can draw conclusions. We forecast expected view-through rates and conversion goals from your past performance or industry benchmarks, then optimise creative and targeting to hit those numbers. Most clients start seeing consistent ROI uplift within six to eight weeks.
We can’t promise exact conversions because creative and audience factors vary, but we do set clear performance targets based on data. We’ll review case studies of similar brands and outline the strategy we’d use to achieve those results. Our focus is improving ROI through measurable metrics such as view-through, CTR and conversion rate.
We manage TrueView In-Stream, Discovery, Bumper, and Performance Max video placements. Each serves a role in awareness, retargeting or conversion. We test combinations to find the highest-ROI blend for your objectives.
Yes. Our creative team can script, edit and optimise your videos for performance, or we’ll collaborate with your existing content team. We ensure every frame aligns with your goals and performs well within YouTube’s algorithm.
We track impressions, watch-time, engagement, conversions and ROI in your live dashboard. Reports focus on business outcomes – not just views – so you can see how awareness activity contributes to pipeline and sales.
Absolutely. We connect YouTube to GA4 and your CRM for unified attribution. That allows us to track post-view and post-click conversions accurately and refine targeting.
Yes, a two-month pilot lets us validate messaging, creative and targeting before scaling. It’s ideal for brands new to video or launching in a new market.
We recommend a minimum media spend of £2,000-£3,000 per month for statistically meaningful results. This ensures enough impressions to test multiple creatives and audiences effectively.