On-Page SEO Audit Checklist

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If you have a website and want a piece of the Google Search pie, search engine optimisation is going to be vital to your site’s success in the search engine, which is why we created a simple but effective SEO checklist.

Simply complete this short SEO checklist to see how optimised your website is and get an actionable list of steps you can take to get your website ranking higher in Google.

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Step 1. Semantic Core and Keyword Research(0%)

Analyse competitors’ keywords

With ‘competitor research’ you’re just basic research away from discovering your competitor’s keywords and taking SEO measures to outrank them.

Collect core keywords

Finding semantic keywords that perfectly describe your business will help you rank for the most relevant queries and achieve top position SERPs.

Group the keywords from the final list

Splitting keywords into neat little semantic clusters facilitates the distribution of keywords between the site’s pages and eliminates the risk of several pages of one site competing for the same query.

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Step 3. Mobile Optimisation(0%)

Create a mobile version of the website

Search trend shows a rapid shift towards a growing number of people choosing mobile-based search queries over the traditional desktop queries. Google is now pushing for mobile-first indexing and has made mobile optimisation a major ranking factor.

Improve mobile loading speed using AMP

The loading speed of your website can make or break google ranking. Google urges webmasters to use Accelerated Mobile Pages (AMP) technology that can improve the loading speed of your website.

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Step 4. Content Strategy(0%)

Write a unique title for each page of a website

A title tag should define what a page is all about. It helps search engines and visitors to understand the content on a page. Writing neat and accurate title tags is the first step towards optimising a web page.

Create unique meta descriptions for each page

A meta description is a keyword-rich brief write up about a webpage that appears in SERP and other media for relevant queries. It should give searchers an overview of your page so that they can decide whether to visit your page.

Optimise H-tags (Heading Tags)

Heading Tags offer clear-cut instruction to search engines about headings and subheadings on a page in order of importance. In HTML code there are six levels of heading tags of which H1 is the most powerful.

Use Alt tags for every image

The alt tag is a brief description (usually 3 to 5 words) of an image. It describes the content of the image and helps search engines to make quick sense of the image. If an image is not fully displayed in the search results, users will still be able to read its description.

Optimise content both for robots and humans

It’s absolutely vital to create content that appears natural to search bots and users alike. You should make sure to insert relevant keywords in such a manner that they don’t look out of place or unnatural.

Create fresh and trendy content

Always make a point creating unique and fresh content that offers real value to your users. Your goal should be to produce content that is engaging and useful.

Develop a content plan

Creating a detailed content plan that contains preset pieces to be published consistently for a specific period of time. Publishing content on a frequent basis will help your website rank well in search results.

Add a blog to your website

When published periodically, a blog plays an instrumental role in ensuring the sustained engagement of visitors on your website. A blog can also improve your site’s position in search results.

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Step 5. Off-Site Optimisation(0%)

Mind the volume and quality of the backlinks

Google views a backlink as a vote of confidence a site receives from another website. Since backlink can make or break your site’s rankings in search results, it’s important that you strike a balance between quality and volume of your backlink portfolio.

Analyze the backlinks of competitors

Make competitor backlink research a major part of your link-building strategy. Analysing the backlink portfolio of a competitor’s high-ranking website will give you the tips and inspiration to build your backlink portfolio.

Create a link-building strategy

A link building strategy is carried out with the intention of earning backlinks from high authority websites. To improve your rankings, you should seek backlinks from websites that are relevant to the products or services your website offers.

Collaborate with websites by sharing relevant content within the niche

Earning a backlink from a website that is relevant to your business is more important than earning one from a totally irrelevant website.

Participate in Forum Discussions and Answer the Questions in the Field

Posting content on the relevant forums will give you a better chance of engaging potential prospects who may be interested in your products or services. Grow traffic to your site by attracting the users on forums with valuable content.

Encourage users to write reviews about your service

Search engines closely monitor brand mentions and reviews of your online business. The greater the reviews you get, the better your site’s ranking in search engine results page.

Use images, videos, and documents for website promotion

Promotional materials in the form of images, ebooks and webinars are capable of optimising the online visibility of your website in search results. Optimise your multimedia to achieve desired results.

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Step 6. Social Media Strategy(0%)

Learn the Social Signals Model of the Industry

Increased social media signals can significantly improve your site’s ranking in a search engine results pages. Socials signals are closely linked with greater user engagement and better visibility of your website.

Strive to create viral content

Publishing appealing materials on social media platforms like Facebook, LinkedIn and Twitter can broaden the virality of your content. It is the most effective means of attracting attention to your brand and growing traffic to the website.

Add Social Media Buttons to a Website

Placing all the key social media buttons on a page will allow visitors to share it on social media channels as they engage with the content. Website users should be able to share your page content with a single click.

Use Open Graph Protocol for Social Media Posts

Open Graph is a set of meta tags that compile all the relevant details into an appealing structure, thus attracting more clicks from users. With open graph correctly implemented on your website, users can see a page’s headline, description and preview in a thumbnail format.

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On-Page SEO Audit Checklist