CRM For Business

Top 10 CRM Systems Every Business Should Use In 2020

Savan Francis
Savan Francis/August 20, 2020

As a marketer, one of the biggest challenges you may face is understanding and managing your audience.

  • What are they looking for?
  • Are they satisfied with my business?
  • Are you working with an up-to-date database?
  • Can you find the purchase history of your customers?

To be honest, these questions aren’t that easy to answer.

A lot of things can happen between when people learn about your product or service and when they eventually become your customer. So, you have to follow certain activities, strategies and technologies to manage your interactions with customers right from the sign-up to sales. Just handing someone your business card and leaving everything to them doesn’t work.

Well, what’s there to ponder?

Customer Relation Management (CRM) – it is not just about keeping your potential prospects happy and satisfied. But it’s also about developing, managing and maintaining sales, processes and performance throughout your customer’s journey.

Getting the best CRM software for your business is the smartest move to engage customers efficiently and to record all important areas of customer interaction.

Here we have curated a list of most recommended CRMs to help your business perform better.

1. Salesforce CRM

SalesforceYou might have heard of Salesforce’s Customer Relation Management software. It is recommended as one of the best CRM systems for businesses that want a fully customisable solution.

What exactly is Salesforce?

Salesforce is a cloud-based CRM system/software that serves businesses all sizes, from high scale enterprises to small start-ups, assuring users the complete customer management solution.

Here, cloud computing technology is used to establish better connections with clients, customers and potential prospects. Businesses can track from real-time analytics, customer success and support, to customer complaints and a lot of other CRM functions. Most of the companies that use Salesforce use it to get to know customers, build their customer base and connect with them on various levels.

2. Zoho CRM

Zoho is a very powerful online management software with a strong focus on sales management, marketing and customer support. The software is best known for its consistency standards, quality service and productivity.

Businesses of all sizes can benefit from Zoho CRM thanks to its inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics and more.

It keeps customer data, account records, communication log files and supports merging of emails, templates as well as reporting tasks. You will get real-time notifications for email opens, website visits, social mentions and campaign activity.
The free plan is appealing with handy Google Calendar integration and support for up to 3 users. If you need more, Zoho offers a range of pocket-friendly plans starting from $12.

3. Hubspot CRM

One of the best free CRM software you’ll find in today’s competitive world. The tool is free to a huge extent and this ‘pricing model’ attracts most of the businesses. The powerful features of Hubspot CRM make it easy for your team to track the status of every customer relationship.

The tool plays a vital role in monitoring sales activity, productivity and individual performance. You are able to build contacts and company databases, log emails, track analytics, assign tasks and monitor the sales processes. The tool comes up with a good cell phone, Mail and website integration.

By recording all data in an organised way, Hubspot CRM helps in nurturing leads and improving conversion rate.

4. Creatio CRM

Great for medium and large scale enterprises who are looking for efficient functionality and customer management. The reporting provides deep insight into sales, marketing, service and operations to improve customer management. Creatio CRM is simple, easy and client-friendly with many excellent capabilities.

Prime features of Creatio include 360° customer view, collaboration tools, business process management, lead management, case management, analytics and the list goes on. More importantly, it supports multi-environment with mobile iOS and Android apps.

Unlike most CRMs, there is not a free version of CRM Creatio. You can start using the tool from just $25.00 per month, per user.

5. Sugar CRM

SugarCRM is the world’s most open, flexible and user-friendly customer relationship management software. Business or brands can rely on SugarCRM to manage marketing programs, create business applications, retain customers and grow sales.
The application can be used in a multitude of ways such as to run customer support organisations, manage customer information databases and to empower the sales team.

As the prime goal of a business is to generate profit, SugarCRM tracks your new and existing business leads and convert them into sales. In addition to that, the customer data present in the central dashboard of CRM makes it easy for the marketing team to access your audience insights.

Luckily, the trial version of SugarCRM is completely free. Paid plans start at $40 per user per month and can be as high as $150 per user per month.


This customer relationship management system helps businesses in boosting customer engagement, sales and marketing. SAP has several features to provide you with a good customer interaction experience.

SAP is designed to automate sales force with lead management and tracking time, pipeline and marketing Emails. With the tool, you can make use of a variety of reports, tools and views for analysing and forecasting. Extremely effective and flexible, it offers a 360-degree view for all the customers.

SAP CRM pricing starts at $58.00 per month and the tool doesn’t offer a free trial.

7. Oracle CRM

Oracle is a smart CRM tool which helps you integrate the entire customer management, from marketing, sales and e-commerce, to customer service, multi-channel interaction and analytics. With Oracle CRM, businesses will be able to automate, capture and manage reports from all types of useful customer-related interactions. That’s not all, it engages the interactions with customers, employees and clients which eventually results in maximum use and utility. Therefore, Oracle CRM is considered a trusted CRM tool in today’s competitive market.

There’s a free trial available if you’d like to test the tool before signing up for a paid plan. Pricing starts from $75 per month and if you need more, go for a standard Version ($90/user/month), an Enterprise Version ($125/user/month) or a Self-Deployed Version ($110/user/month).

8. Nimble CRM

Nimble CRM

For effective customer relation management, the tool offers several helpful features. The platform is impressively lightweight yet powerful with extensive task management capabilities. Users can experience a fast and quick approach for monitoring, engaging and increasing business relationships.

Nimble can manage customer databases and track all online conversations including emails, Twitter, Instagram and Facebook. It features API, custom fields and smart app in a simple and client-friendly environment.

It costs $25 per month if you pay monthly, or $19 per month if you pay upfront for a year.

9. Pipedrive CRM

Being an efficient, cost-effective and easy-to-use platform, Pipedrive CRM is a fine choice for small and midsize businesses who want to organise leads, generate leads or improve the sales process. The tool’s simple and straightforward user interface (UI) makes it easy for users to pick up things up quickly. It is worth a lot as it is built for minimum input and maximum output. This cloud-based application can be accessed from anywhere using any web browser or dedicated mobile apps.

You can sign-up for a 14-day free trial after which you will be asked for payment. Pipedrive offers three levels of pricing:

Silver: $12.50/user per month
Gold: $24.90/user per month
Platinum: $49.90/user per month

10. Microsoft Dynamics CRM

Microsoft Dynamics CRM is a strong CRM software to help you stay updated and productive in your business. All phone or email interactions, contacts, sales and marketing data can be easily accessed Microsoft Dynamics CRM. This helps users satisfy their customers’ expectations and requirements, thereby developing a strong bond with all customers. It has a good and easy-to-use client interface with centralised storage sales, marketing and contact data.

You can use the tool for free for 30 days. Paid plans include Customer Engagement Plan ($115), Unified Operations Plan ($190), Dynamics 365 plan ($210).

Final thoughts

The 10 tools above will help you take charge of your businesses customer relationship management. With the right approach, a customer relationship management tool can simplify your business while reducing tedious manual efforts. Find a perfect tool that works for you and make the best of it.


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