Simply look up online and you will find an endless number of ways in which you can market your business. As you can tell, there is no shortage of marketing options at your disposal, but if you are inexperienced you want to hire an advertising agency to do the job for you. However, you don’t want just any agency to take control of your advertising activities and budget, you want to find real digital experts with a proven track record of generating a return on investment for businesses. Whether you’re going to run ads on Google, Facebook or LinkedIn, it’s absolutely vital that you get certified marketers to do them for you.
So, what’s the deal with Certified marketers? Are they as good as people make them out to be?
Why is it that you should actually hire one?
We’ve got answers for all your questions about hiring certified marketers and their supposed credentials. But before getting down to answering, let’s look at some common hiring mistakes you should stay clear of.
Failing to do your homework
You are ready to spend hours to learn more about the new gadget you are planning on buying, yet when it comes to choosing digital marketing you will just take a leap of faith. Now that’s not at all a good practice and could end up causing you lots of money. Keep in mind that it’s not just money at stake, you are letting some unqualified ad agency or freelancer to tamper with the image of your business. There’s more to it than meets the eye and make sure to do your homework by getting as many details about the ad agency as possible.
Partnering with a fledgeling ad agency
Experience is another essential factor you can’t afford to compromise while you consider your options. The last thing you want is to entrust some inexperienced ad agency with the critical task of marketing your business. You need to look for companies that have already established themselves as leading marketing agencies. Experience in the advertising solution you are looking to use should be the preliminary criteria when selecting an agency to manage your budget. The more experienced an agency, the more professionally equipped it will be to run effective ads campaigns and deliver desired results, which will ultimately fuel your business growth.
Forgetting to check their Portfolio
Getting down to actually checking the agency’s portfolio is perhaps the best way to find out if an ad agency is good for your business. Look for project case studies and make sure they attest to the extravagant claims the company makes. If you can’t find anything about the work they’ve done, don’t hesitate to ask them to share their samples. Keep digging into their work portfolio until you have some clarity about their credibility; perhaps even ask to speak to a current client to hear first-hand how the service gets results.
Hiring an agency that doesn’t understand your business
When you consider hiring a digital marketing agency, you should try to find out if the company is able to understand your business goals. It’s absolutely essential that the agency not only understands your business objective but shares a passion for your vision. Sit them down for a discussion session and communicate to them about your expectations and ideals. Pay no attention to the empty promises most agencies make, instead ask for stats of the results they have produced for other clients.
Your most ideal digital marketing agency is the one that does all the legwork so you can focus on your business. When you hire a certified group of professionals, you are essentially hiring experienced professionals with specialisation in various fields of marketing. Hiring such certified experts can go a long way in creating and running ad campaigns that generate high-volume sales.
Is hiring certified marketers just a fad?
A marketer can be certified in different spheres of digital marketing. The very phrase digital marketing is something used to refer to a broad range of disciplines which when combined effectively can produce astonishing outcomes. The one thing about specialised knowledge, be it in Search Engine Marketing, Google Ads or LinkedIn Ads, is that it helps marketers to make decisions with greater clarity. The certifications most marketers proudly show off are not just markers of achievement received overnight, rather they represent their commitment to a path they have chosen.
So, what’s so special about certified marketers?
A good digital marketing agency can understand not just your business goals but the various internal and external challenges you may face as a company. More importantly, it will help you overcome those challenges on your behalf while reaping all the benefits of hiring a professional ad agency.
However, with thousands of advertising agencies waiting in the wings, it’s not easy to separate the wheat from the chaff and select the perfect agency to work with. This is where the marketing certifications can come to your assistance. Now, even with all the marketing certificates at your disposal, as a business owner, you may still want to exercise caution. But don’t worry, by the end of this article you should be able to make up your mind about the agency you need.
The benefits of hiring certified Marketing professionals
Digital marketing is an ever-evolving sphere where brands are expected to invent and reinvent themselves to stand out from the crowd. In order to make yourself heard amid the growing digital noise, you need to have different solutions for different platforms.
For instance, if you want to target educated professionals, you should most probably use LinkedIn. Similarly, if you have clearly defined target audience, Facebook lets you dial in the audience details to target the most relevant users in the right place, at the right time.
However, the process may not be as straightforward as they look on the surface. Especially with the constant changes happening to all the advertising platforms; marketers are always engaged in a race against time to stay up to speed with all the updates. Not every marketer can manage to stay on top of the changes that come and go in the marketing world. Hence, most of them lack the knowledge to even determine the right marketing platform for your business.
Ideally, among other things, your marketing agency should:
- Decide on the right marketing platform for your business goals
- Figure out the best means of promoting your brand on social media
- Possess mastery in various disciplines of social media channels
This brings us to the question of certified marketing professionals. After all, certified professionals are the ones who tick all the boxes. These professionals are certified for a reason.
Getting certified in various marketing disciplines has made them well versed in the technical and practical aspects of marketing activities. As a result, they remain more informed about the latest techniques and adopt sure-fire practices to attain your marketing goals.
Unmatched knowledge of the best marketing practices
In the world of digital marketing or any field for that matter, the difference between what you know and what you don’t know can make or break your plans. Certified professionals always manage to stay a step ahead of their counterparts in the digital marketing curve. Being equipped with knowledge will get you to ask the right questions, evaluate business goals and formulate a well-thought-out strategy that delivers ROI.
Experience makes a marketer perfect
The more experienced a marketer, the better equipped they will be to take up marketing challenges. When marketers combine their knowledge with experience, they will know exactly what to do to deliver the results. Certified marketers draw on the experience of running hundreds of ad campaigns to create tailor-made strategies that yield desired results.
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Combining various techniques to best effect
With specialisation in various marketing platforms, including Facebook, Google and LinkedIn, certified marketers know how to get the best out of ad campaigns. Depending on the nature of your business, a team of certified marketers may suggest an integrated marketing approach that combines the powers of Google Ads, Facebook Advertising and content marketing to drive sales.
An image of our integrated approach (Google ads-Facebook Ads-Linkedin-content marketing)
The marketers will deploy a systematic marketing plan that will directly address all types of business challenges and help you attain the desired outcome
An agency with certified specialists will give your advertising initiatives a much-needed push that you can’t find elsewhere. If you are still unsure about where to find an established ad agency with a team of certified professionals, simply drop us a mail. Mr. Digital team consists of brilliant marketers who are Facebook, Google and Hubspot certified.