Results-Focused Lead Generation Strategy and Execution for Businesses Investing in Growth

We create and execute a custom lead generation strategy for you that guarantees performance growth within 6 months, or we work for FREE!

Using our data-driven approach and Infinity-5 framework, we develop custom lead generation strategies that are proven to work and use conversion optimisation techniques throughout each stage of the process to ensure continued growth.

We work with businesses who want to grow, create a results-focused strategy and hold a single agency accountable for lead generation. We remove the guesswork by using data analysis to drive decisions that fuel growth and generate leads month after month.

We work with you to get your marketing budget working it’s hardest for you; generating higher returns using proven strategies, faster turnaround times and cost-efficiencies.

We take responsibility and accountability for your lead generation

Get guaranteed results within 6 months

We use data analysis to guarantee performance growth at a level you've agreed with us within 6 months.

Have one agency that takes care of everything

We take care of all the marketing activities to streamline communication and avoid unnecessary delays in execution or confusion over who is accountable for results.

Save money with proven strategies

We use our Infinity-5 framework to create a custom strategy that is proven to generate results saving £10,000’s in figures out what works.

What’s our process?

Step 1 - Discovery Workshop (FREE)

Book a free Discovery Workshop where one of our lead generation experts will analyse your current marketing strategy, uncover what your competitors are up to, research your target market, review your sales processes and your goals. Plus, we will share with you the most common mistakes you need to avoid when creating a marketing strategy along with how to set realistic targets for your marketing activity. Everything we discuss is specific for your business, based on your industry, audience and competition.

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Research + Planning
Data Analysis
Campaign Audit
Competitor research
Audience research
Goal Setting
User Journey Analysis

Step 2 - Strategy Creation

Based on the outcome of your Discovery Workshop, we’ll develop a custom lead generation strategy specifically for your business. Your bespoke strategy won’t just include the channel strategy and approach, it will also include everything from data analysis, competitor and audience research, sample messaging and ‘offers’ and customer journey mapping. Finally, your strategy will come complete with recommended targets for each channel over an agreed timeframe so you know what level of success you can expect and what metrics your marketing activity needs to achieve.

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Research + Planning
Data analysis
Competitor research
Mystery shoppers
Audience research
‘Offer’ analysis
User journey mapping
Strategy creation
Set ROI targets before spending a penny on advertising

One-off cost (£1200+vat)

Step 3 - Asset + Campaign Development

We will create your campaign assets and build your complete marketing campaign, from ad creative and email copy to and data capture and sales funnel with CRM integration. Our development stage includes up to 3 variations of each asset to be used for A/B testing and we will set up and testing all conversion tracking is working.

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Build the campaigns
Create audience specific content (ads, emails, - landing page copy)
Build sales funnel
Create audience sets
Setup + test tracking
Create custom reporting dashboard with real-time analytics

One-off cost (£2500+vat)

Step 4 - Marketing Campaign Execution & Optimisation

We will launch your campaigns and be held accountable for generating leads. We will use the data to optimise your campaigns and run a series of A/B tests to improve performance of each target metric. We will meet with you every 2 weeks to review the performance against the agreed targets.

GUARANTEE: We will achieve the agreed targets set out in the strategy, within the agreed timeframe, or we work for FREE until we achieve them.

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Ongoing data analysis
Lead quality analysis
A/B testing campaign objectives
A/B testing audiences
A/B testing messaging
A/B testing hooks
A/B testing designs/creative
A/B testing landing page experience
A/B testing forms
Budget optimisation
Campaign optimisation

£1,750 + VAT per month

BONUS: **Sign up for a 12 month term and get the Strategy Creation + Asset + Campaign Development for FREE **

Data-Driven Lead Generation Strategy FAQ

FAQs

We work with businesses that have a vision and plan for business growth. We help them create an integrated sales and marketing strategy that consistently delivers high quality leads for their sales teams. The more high quality leads we generate, the more revenue the business achieves.

In the strategy creation stage, we will agree targets for each stage of the process (and each individual metric). These targets will be realistic and achievable using the strategy created for you. We back this up by guaranteeing that we will achieve the agreed key targets (i.e. cost per lead) within the agreed timeframe, or we will continue to work on your campaign for free until we do. This means, you stop paying our Marketing Campaign Execution & Optimisation fee until we achieve these targets for you.

The metrics we measure will vary depending on each channel but will include metrics like click-through rates, cost per click, landing page conversion rates, cost per lead, lead-to-sale conversion rate and average order value.

Our service fees include everything we need to deliver the strategy we create for you, except for any paid advertising. If the strategy we create for you includes paid advertising, we will recommend a monthly budget to achieve the agreed targets. The budgets are paid to the advertisers (i.e. Google, Facebook or LinkedIn) The great thing about paid advertising is that it’s not set in stone so we can flexible depending on your budget. We factor this in when building your strategy to that it’s achieveable for you. There are no hidden costs.

We have experience delivering end-to-end marketing strategies for many businesses, across over 25 industries, so we have lots of case studies of the results we have achieved. You can view some of our case studies on our website. We could also arrange a reference from one our clients if you would like to hear first-hand about the results we are achieving our clients.