Proven Strategies
Explore our collection of tried-and-true digital marketing strategies, backed by data, to help your business thrive online.
Certified Experts
Benefit from our certified professionals, equipped with the knowledge and skills to optimise your digital marketing efforts.
Guaranteed Results
Experience the difference with our guarantee of delivering impressive results, combining expertise, innovation, and tailored digital marketing strategies.
Ready to Shine on TikTok with Your Ads?
Don’t waste time on outdated marketing strategies. Invest in our proven TikTok advertising solutions today!
Did you know that TikTok is one of the fastest-growing social media platforms, especially among the younger demographic? Having reached a staggering 1.7 billion users scrolling through their feeds in 2023 alone, TikTok offers an unparalleled opportunity to showcase your brand and engage with your audience.
TikTok has achieved global acclaim, making it the ideal platform for brands aiming to connect with a wide and diverse audience. It is available in over 160 countries and supports over 75 languages. By advertising on TikTok, your brand can extend its reach to an international audience, ensuring maximum exposure and engagement and of course, a diverse pool of people to connect with.
There are a few reasons TikTok is so popular for product discovery. First, the app’s short-form videos are perfect for showcasing products in a fun and engaging way. Second, TikTok’s algorithm is very good at recommending products that users are likely to be interested in. Third, TikTok’s community is very active and engaged, which means that users are more likely to see and interact with product recommendations.
If you’re a business looking to reach a younger audience, TikTok is worth considering as a marketing channel. TikTok Ads have a unique power to influence the shopping journey, with users often relying on videos to make informed decisions about their purchases.
Achieve Exceptional ROI with Data-Driven TikTok Ads
Unlock the full potential of TikTok advertising to maximise your ROI
Our TikTok ads can precisely target your desired audience based on demographics, interests and keywords. This means that your ads will be shown to users who are genuinely interested in your products or services, reducing wastage and increasing your return on investment.
As a leading TikTok ads Agency, we offer a wide array of services to ensure your TikTok advertising campaigns are a resounding success. Our services encompass market research, creative video development, technical setup, campaign launch, real-time monitoring, performance analysis, optimization, client reporting and post-campaign analysis.
We also provide supplementary services such as community management, content calendar planning and retargeting campaigns to guarantee a comprehensive and engaging TikTok advertising strategy.
The Infinity-5 Framework
Introducing our proven framework which enables us to drive success:
-
1
Research & Plan
In the initial phase, we lay the groundwork for a successful TikTok ads campaign. We start by diving into TikTok’s world, researching who our target audience is and what trends are catching their eye. We also closely monitor what our competitors are up to. Working closely with our clients, we set clear campaign goals and brainstorm creative ideas that fit TikTok’s unique style. And let’s not forget about using the right hashtags to make our campaign shine.
-
2
Track & Measure
At this point, we’re almost ready to start work on your TikTok Ad campaign. However, we first need to understand what metrics we need to track and measure for your brand. This means we have to establish the targets we need to hit (before any of the marketing activities even begin). We do this upfront so that we can effectively and methodically analyse the campaign performance against those goals, which is another thing that separates us from the competition.
-
3
Execute
This is where we roll up our sleeves and bring our creative concepts to life. We create eye-catching videos that are tailor-made for TikTok’s short format. Storytelling is key to grabbing attention. We choose music that resonates with the audience. We also handle the tech stuff, like uploading ads and fine-tuning targeting options.
-
4
Optimise
In the optimisation phase, we’re like detectives looking for ways to make the campaign even better. We fine-tune based on performance, and we have some TikTok-specific tricks up our sleeves, like crafting engaging Hashtag Challenges, partnering with TikTok influencers and adapting the ad content to fit the platform’s vibe. Plus, we’re actively engaging with the TikTok community to maximise your brand’s presence and reach.
-
5
Scale
Once we’ve hit a home run, it’s time to step up our game. Scaling means expanding our reach, increasing budgets and exploring new TikTok ad formats and audiences to keep the momentum going. We’re all about making success even bigger.
Real Projects and Results We’ve Delivered
Harness the explosive potential of TikTok Ads with our innovative strategies and data-driven approach. Check out our real-life success stories where we’ve helped businesses boost their online visibility, attract quality leads, and achieve remarkable success with our comprehensive TikTok Ads services.
Uncover our TikTok Ads strategies, tactics, and results that have set us apart as the go-to agency for transforming digital experiences and delivering measurable, real-world outcomes.
CERT
We partnered with CERT to develop a targeted lead-generation strategy using Hubspot. Through optimised user journeys, persuasive email copy, and effective landing pages, we achieved a remarkable 68% reduction in cost per lead within the first month (£142 to £44.90) with our Google and Facebook Ad campaigns.
TikTok Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Monthly Ad Spend Range: Define the monthly budget range for TikTok Ads campaigns.
- Number of Unique Ads: Create a specified number of unique ad creatives for campaigns.
- Number of Advertising Campaigns/Target Audiences: Set up and manage multiple campaigns targeting distinct audiences.
- Number of Unique Custom Advertising Images: Design and create unique ad images tailored for TikTok Ads.
- Creative Development and Optimisation (As Needed): Develop and optimise creative content for better campaign performance.
- Mobile Device Optimised Ads: Create ads that are optimised for mobile devices, ensuring a seamless user experience.
- Demographic Targeting: Target specific demographic segments such as age, gender, and location.
- Device Targeting: Define targeting based on the type of devices your audience uses, such as mobile or desktop.
- Keywords, Interest, User Intent Targeting: Use keywords, interests, and user intent to refine ad targeting.
- School/Profession/Workplace Targeting: Target users based on educational institutions, professions, or workplaces.
- Custom Audiences Using Social Pixels or Customer Lists: Create custom audiences using social pixels or customer data.
- Company Size, Industry, Job Title, etc. Targeting: Narrow down targeting by factors like company size, industry, and job titles.
- Installation of Network Tracking Pixels on Website: Set up tracking pixels to monitor website interactions and conversions.
- Ongoing Analysis of Audience Performance and Optimisation: Continuously analyse audience behaviour and optimise ad campaigns.
- E-commerce Website Catalogue Setup: Create and set up a product catalogue for e-commerce-related TikTok Ads.
- Access to Google Data Studio Dashboard: Provide access to a customised dashboard for reporting and data analysis.
- Access to ROI Calculator: Offer tools for calculating the return on investment (ROI) of TikTok Ads campaigns.
- 48 Business Hour Response Time: Guarantee a response within 48 business hours for inquiries and support.
- Dedicated Social Media Advertising Account Manager: Assign a dedicated account manager to oversee TikTok Ads campaigns.
- Up to 1 Personal Social Media Consultation per Month: Provide consultations to address specific campaign or strategy needs.
- Weekly Call or Campaign Status Update (Optional): Offer optional weekly calls to discuss campaign status and progress.
- Client Success Meeting: Conduct meetings to review and discuss the success and outcomes of TikTok Ads campaigns.
- Social Media Remarketing Campaign & Ad: Create and manage remarketing campaigns to re-engage previous visitors.
- Monthly Advertising Targeting & Copy Tweaks: Continuously optimise targeting and ad copy for better performance.
Marketing Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
|
|
Starter£500Per month + VAT |
Professional£1250Per month + VAT |
Premium£3000Per month + VAT |
Enterprise£6000Per month + VAT |
|---|---|---|---|---|
|
Included Hours
|
10 |
25 |
60 |
120 |
|
Term
|
6 months |
6 months |
12 Months |
12 Months |
|
Team Member
|
Account Manager |
Account Manager |
Account Director |
Account Director |
|
Return On Investment Targets
|
||||
|
Audience Research
|
||||
|
Competitor Research
|
||||
|
Copywriting
|
||||
|
Custom Strategy
|
||||
|
Campaign Setup
|
||||
|
Adobe Stock Image Library
|
Up to 6 images |
Up to 20 images |
Up to 40 images |
Up to 80 images |
|
Management & Optimisation
|
||||
|
Conversion Rate Optimisation
|
||||
|
Analytics Tracking
|
||||
|
Call Tracking
|
Up to 10 calls |
Up to 25 calls |
Up to 40 calls |
Up to 50 calls |
|
Bespoke Reporting Dashboard
|
||||
|
CRM Integration
|
||||
|
Consultancy
|
||||
|
Guaranteed Results
|
||||
|
Meetings
|
Monthly |
Fortnightly |
Weekly |
Weekly |
|
Onboarding Timeframe
|
14 Days |
14 Days |
7 - 10 Days |
7 - 10 Days |
Starter
Professional
Premium
Enterprise
Frequently Asked Questions
TikTok's unique appeal lies in its short-form video format, powerful algorithm, and highly engaged community. It makes it perfect for brands to showcase products creatively and virally to over a billion users worldwide.
Mr Digital aids in creating strategic, creative content that resonates with your audience, conducting market research, and providing comprehensive campaign management to ensure your TikTok ads achieve the best results.
Any business looking to target a younger, active audience and those interested in leveraging TikTok's viral nature for product discovery and brand engagement can benefit from TikTok advertising.
A successful TikTok ad campaign with Mr Digital includes research and planning, targeted creative execution, continuous tracking and measurement, optimisation based on performance insights, and scaling successful strategies.
TikTok ads target users based on demographics, interests, and keywords, ensuring high engagement rates by displaying ads to users most likely to be interested in your products or services.
Beyond standard campaign services, Mr Digital offers help with community management, content calendar planning, and retargeting campaigns for an all-encompassing TikTok advertising strategy.
Mr Digital sets clear metrics for success upfront and uses TikTok's analytics tools to track campaign performance, adjust strategies in real time, and report back on campaign success.
Through real-time monitoring, performance analysis, and A/B testing, Mr Digital optimises campaigns continuously, partnering with influencers and engaging in community interaction to maximise ROI.
TikTok Ads Summed Up
Think of TikTok as a thriving trade show. We’re your dedicated event coordinators, helping you navigate this bustling marketplace, design compelling kiosks (video ads) and connect with key stakeholders from around the globe.
TikTok is a platform with significant reach—1.7 billion monthly users to be exact, especially among younger demographics, who can be likened to trendsetters in a market. This multi-language platform offers a diversity that’s akin to international trade shows where various industries and cultures collide. Just like how trade show booths use visual appeal and interactivity to draw in passersby, TikTok’s short videos act as your interactive showcase, influencing buyers’ choices in real time.
Our TikTok ad strategies function like targeted event promotions, honing in on key demographics, interests and engagement to make sure your brand reaches the right audience. From initial planning to real-time performance tracking—akin to trade show analytics—we provide a 360-degree service offering.
Our Infinity-5 Framework ensures your TikTok campaign is as strategic and well-executed as a top-tier trade show:
1. Research & Plan
This is the phase where we choose the ideal “location” for your TikTok “booth.” We analyse the platform, target demographics and trending topics. Setting goals and brainstorming creative concepts is akin to designing a booth that stands out in a crowded trade show.
2. Track & Measure
Think of this as real-time analytics during a trade show. We meticulously track each part of the campaign, much like a coordinator would monitor booth traffic and engagement. Just as a coordinator would set a goal of how many people they would ideally want to stop by, we set up goals to measure the results against. We also deliver regular reports that function like post-event analytics, helping you understand the ROI.
3. Execute
This is when we set up your “booth”—the TikTok ads. Storytelling is key, much like how product demonstrations at a trade show need to be engaging. We handle all the nuances, from ad creation to targeting specifics.
4. Optimise
Based on real-time performance, we fine-tune the campaign, similar to how feedback during a trade show might prompt you to adjust your sales pitch or promotional materials. This ensures the campaign remains effective and engaging.
5. Scale
Once we see success on a smaller scale, we look to broaden the reach, just like how a successful trade show appearance might lead to bookings at additional shows. This could mean expanding the budget, targeting additional demographics, or leveraging new TikTok features to amplify success.
So, if you’re looking to make an impactful presence on TikTok, why not approach it with the same level of strategy and precision as you would a high-stakes trade show?
Have a project in mind?
Book a call with our team
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
CERTIFIED EXPERTS
