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Diamond Property Finance
About the Client:
Kate and Paul, the founders of the company started Diamond Property Finance with the aim of helping their clients achieve their property finance goals. With over 35 years of combined experience in the financial industry and a decade of expertise in mortgages, they have the knowledge and capability to assist a wide range of clients, from first-time buyers to established property developers.
The Case Study:
The client requested our expertise to create a website that would have a professional and family-owned business vibe. It was important for the website to appeal to a broad audience, ranging from an average person to a wealthy individual with intricate financial income sources. And that's exactly what we did when we built a website using the WordPress-Divi theme.
We designed several pages including Home, About, Services, Individual Service Page, Case Studies, an Individual Case Studies Page, a Glossary page and a Contact Us page. Each page template was created from scratch and optimised for mobile devices for improved conversion. We also included a WhatsApp Business live chat feature and managed their social media strategy. All in all, the project took a total of 3 weeks to complete from start to finish and we were well within their budget of £3,000 + VAT.
Merinal
About the Client:
Merinal is a UK-based family-owned company that has been operating for more than 45 years in the plumbing, heating, and electrical industry. They are among the top merchants and online wholesalers in the UK, offering top-quality commercial and DIY products from renowned brands at highly competitive prices.
The Case Study:
When the client asked us to convert their Magneto website to Shopify for easier management, our team used the 'Warehouse' theme in Shopify and made custom modifications to meet the client's needs. We then added sections like 'My Orders' and 'Wishlist' to the 'My Account' page. Our team then improved the functionality and user experience of the site by optimising its compatibility across different browsers and devices. We also ensured that the site was SEO-ready by optimising image names and alt tags, creating custom URLs, and structuring the heading code.
To polish off this project, our in-house experts created custom fields for product filters, designed and polished a mega menu, and brought in over 3,000 products. We transformed the separate products from the previous site into variants grouped in specific collections to improve user experience. Additionally, we integrated Klaviyo into different points of the customer journey to better track metrics and improve conversion.
ONU
About the Client:
ONU is a Birmingham-based family business that started in 1994 and has two physical stores in the West Midlands. They've been in business for more than 25 years and since 2018 have expanded online to sell luxury menswear. Their stores carry a wide selection of designer clothing from well-known brands such as Gucci, Moncler, Canada Goose, Stone Island, Hugo Boss, Armani, and others.
The Case Study:
We were approached by ONU to create a new Shopify website for their e-commerce business that sells multiple designer brands. We used Shopify's North Theme and integrated their Fashion E inventory management system, allowing for product information such as SKUs, prices, and stock levels to be synced with the website. To meet the client's design expectations, we also optimised the website's performance across different devices and customised Shopify themes and apps accordingly.
We also used custom fields to create product fields and improved the site's SEO by optimising images, alt tags, URLs, and heading code structure. And most significantly, we successfully tackled the challenges of importing more than 50,000 products to the client's new Shopify website during the transition from a Visualsoft platform.
The Householder Club
About the Client:
Joining the Householder Club is free regardless of whether someone owns or rents a property or lives with others. The club provides a variety of retail and utility offers, as well as information and services. Members can use the free HHC benefits checker to determine their eligibility for government grants, seek assistance and solutions for any debt-related issues, and select from a range of insurance services such as personal, pet, and home insurance.
Members can choose between our FCA-regulated mortgage service or the conveyancing process support package when purchasing a home. The business also offers additional services and promotions like HHC broadband, mobile and tablets, as well as free legal advice to name a few.
The Case Study:
The team from Householder Club approached us with the idea of building a membership platform with discounted prices. We developed the platform for them in about 4 months and assisted with its online launch, which involved Facebook Ads and email marketing campaigns. Through these efforts, we were able to generate registrations for an average cost of £6.53 per user.
Our project involved more than just creating a platform and attracting members. We also provided support in converting members into leads through the analysis of user behaviour and implementation of A/B tests to enhance the user experience.
The Berkeley Hotel
About the Client:
The Berkeley Hotel is a five-star luxury hotel located in the heart of Knightsbridge in London, UK. This elegant and sophisticated hotel offers guests a range of stylish rooms and suites, each designed with the utmost attention to detail and featuring modern amenities including flat-screen TVs, Nespresso machines, and complimentary WiFi. The Berkeley also boasts an array of exceptional dining options, including Michelin-starred restaurant Marcus, as well as a rooftop pool and spa, and a selection of meeting and event spaces. Whether you're visiting London for business or pleasure, the Berkeley Hotel is the perfect place to relax and indulge in the finest hospitality the city has to offer.
Case Study:
In 2020, The Berkeley Hotel's Manager got in touch with us when they were instructed to close the hotel due to COVID. The hotel management wanted to keep their staff informed and encouraged during this challenging period, so they came up with the idea of establishing a staff website. Within a strict two-week duration, we developed the website using WordPress, enabling the hotel to interact with its staff through entertaining photos and online masterclasses.
SMOKO
About the Client:
SMOKO offers its clients an alternative to traditional smoking through e-cigarettes. Their aim is to provide customers with the same sensation, taste, nicotine kick, and social experience as smoking, without the harmful chemicals found in tobacco cigarettes such as tar, carbon monoxide, arsenic, and over 4,000 other chemicals known to be carcinogenic.
Case Study:
SMOKO's owner reached out to us for help in gaining new customers. After analysing their website, database and analytics, we discovered an opportunity to improve their conversion rate among current users. First, we redesigned the website using best practices. Afterwards, we focused on optimising the site for better rankings and conducting A/B tests on messaging, images, and layouts. Additionally, we rebuilt the automated flows in Klaviyo to conduct A/B testing on subject lines, content, and templates. Our new flows generated more sales revenue compared to the previous ones.
During the initial tests, we found out that SMOKO's current customers would buy from their website regardless of the messages or layout they encountered. This helped us concentrate on attracting non-customers and converting them into customers by improving the content and offers. Additionally, we implemented a new SEO strategy that prioritised driving traffic from the UK market, where sales were highest. As a result, we observed a remarkable rise of 233% in UK organic traffic in the first four months.
Hearing Direct
About the Client:
This client offers advanced and affordable technology for custom hearing aids and accessories. They provide a range of products including hearing aid devices, assistive listening devices for home use, alarm clocks, amplified doorbells and phones designed specifically for individuals with hearing impairments.
Case Study:
We assisted Hearing Direct in streamlining its marketing activities and budgets into a single profit-focused strategy. Our aim was to increase their revenue while reducing costs.
To improve their online presence, we made design improvements to their Shopify website and optimised it for high-intent search terms. Furthermore, we transferred their database to Klaviyo and produced effective campaigns in both Klaviyo and Facebook Ads. Our focus was on guiding customers through the entire journey from brand awareness to conversion using our funnel approach. As a result of our efforts, our campaigns had a remarkable ROAS of 5.25!
Our results-focused strategy led to incredible results beyond Facebook Ads. We achieved a revenue increase of over 15% in the first 4 months through SEO.
HGV Driver Training Centre
About the Client:
The HGV (Heavy Goods Vehicle) Driver Training Centre aims to provide its customers with a smoother process with regard to the HGV certification process. They not only offer many HGV courses but also a range of CPC courses and bespoke training and certification courses for businesses.
Case Study:
When HGV Driving Centre approached us, they were successfully generating leads using Google Ads and had tried Facebook Ads but didn’t get any conversions. They wanted to see if our data-driven approach could get different results on Facebook. Using our proven strategies, we created Facebook Ad campaigns that generated high-volume leads that converted an average of £1.90 (or $2.44).
Alongside our campaign management, we worked closely with their marketing and sales teams to roll out UTM tracking across all of their marketing activity and integrate the forms on their website with their Salesforce CRM so they could effectively track leads right through to conversion!
Kuna Films
About the Client:
Kuna Films specialises in creating and producing high-quality video content to help brands build their presence. Their services include producing corporate video content, branded content, event videos, animated videos, and even case study videos.
Case Study:
For a period of more than 2 years, we collaborated with Kuna Films on various tasks such as designing their website (www.kunafilms.co.uk), optimising their search engine ranking, and managing their Google Ad campaigns.
Before we began working with Kuna Films, their old website was not appearing on search engines. However, we have helped them rank on the first page for highly competitive terms such as 'motion graphics company', 'video animation London', and 'video production Surrey'. As a result, our search marketing activity has generated high-quality leads worth £10,000’s in sales revenue.
CGI Builder
About the Client:
CGI Builders creates high quality, fixed costs, computer generated images for Home Builders. They also cater to architects, property developers, and selling agents.
Case Study:
For more than 2 years, we have collaborated closely with the CGI Builder team to build an online platform using WordPress. Our challenge was to create a sophisticated platform that fulfilled design, functionality and performance requirements within a strict budget. With our effective project management, we managed to streamline the process from Adobe XD designs to quality testing. We currently work with CGI Builder to provide on-site maintenance, security updates, and new feature releases.
Pamtree
About the Client:
Pamtree is a bespoke CRM system we designed in Adobe XD and built in ReactJS. We helped take Pamtree from an idea and transform it into an online subscription business. The platform was designed and built by ex-network marketers and had input from more than 400 business owners from over 50 different MLM companies.
Pamtree is not just a platform, but an MLM app designed specifically for the network marketing industry and we have teamed up with expert digital marketers to create an app with a range of features designed to help each MLM business owner grow bigger, and faster.
Case Study:
This custom CRM was a complex project that took years to deliver; we started by developing a minimal viable product (MVP) and marketing it to customers so we could analyse how they interacted with it and understand what they needed. This included online behaviour analysis as well as customer focus groups.
Once we had enough data and analysis, we rebuilt the CRM from scratch with all of the new features that were requested from paying customers. This included adding a sales funnel builder, messaging tracking and recurring task management, with integrations with Stripe and MailChimp.
Peterson James
About the Client:
Peterson James & Co Ltd is a tax practice that offers various services such as tax advice and planning, general accounting, auditing, wealth management and bookkeeping. They serve individuals, small businesses, and corporate clients. Their PAYE and CIS rebate service is known for being very compliant. They also have a consultancy business that provides hands-on services to help clients grow faster.
The company offers a range of services that includes Legal, HR, Operational, Business, and Financial Consulting along with Sales training and support. They also work with clients' finance departments. Moreover, they act as an "Introducer" for other services, such as loans, mortgages, pensions, and invoice factoring, where they have obtained better terms for clients. Other services they provide include bookkeeping, payroll, general admin, invoice creation, credit control, and back office roles.
Case Study:
When Peterson James contacted us, they were looking for a LinkedIn marketing expert to help them reach business owners and create an effective lead generation strategy WITHOUT using paid ads.
We introduced them to our successful LinkedIn outreach strategy and they were impressed, so we began implementing it for their business. They had an excellent offer to promote and the outreach strategy resulted in faster-than-expected positive results. Our average connection acceptance rates were 31.64%, 1st-degree message response rates were 19.09%, and conversion rates reached 33.41%.
Good Life Gymnastics
About the Client:
Good Life Gymnastics offers a safe and enjoyable environment for children aged 3 and above to learn and develop their passion for gymnastics. They also provide school clubs, regular classes, and holiday camps in and around Surrey with excellent quality.
Case Study:
We started working with Good Life Gymnastics when they approached us to design and build their new website. We did this and they were so happy that they decided to use us for their marketing activity too! Using our data-driven approach, we have helped create a stable Facebook Ad campaign that consistently generates high-quality leads for just £12.29!
What's really special about this channel strategy is that it allows Good Life Gymnastics to switch it off and on depending on how full their classes are. And it has supported the business with its growth plans as they have expanded to new locations.
CERT
About the Client:
CERT is a multi-speciality realty organisation that specialises in a mixture of property development, investment and management professionals. Their goal is to build communities and deliver properties that people want to occupy and similarly, they strive to be a community in their own right and a place where people want to work.
Case Study:
We worked with CERT to understand their target audience and create an effective lead generation strategy that took full advantage of the power of their CRM and marketing automation platform, Hubspot. We mapped out user journeys, wrote high-converting email copy and built multiple landing pages and nurtured workflows. Then we set up end-to-end tracking so we could measure each stage of the process.
Once Hubspot was ready to go, we developed Google and Facebook Ad campaigns to drive high-quality traffic to their new landing pages. These campaigns were set up to generate high-quality leads for their sales team. Using our proven strategies, we were able to reduce the cost per lead by over 68% (from an average of £142 to £44.90) within the first month!
Premiere Klasse
About the Client:
Premiere Klasse is a family-owned business that provides carpentry, plumbing, and electrical services, specialising in installing custom kitchens and bathrooms for their clients. They also offer a complete range of services from conducting technical surveys, designing the layout, providing a detailed presentation, and carrying out the installations professionally.
Case Study:
Premiere Klasse has been our client since they started their business in Hampshire a few years ago. They approached us for help in attracting more visitors to their showroom. We utilised our established techniques to create an efficient SEO plan that led them to rank in the top 5 search results of Google for their desired keywords. Consequently, they observed a surge in phone calls, inquiries, and most significantly, bathroom design and installation sales.
The client saw success in selling bathrooms and decided to expand to selling kitchens. Our team worked on improving their SEO, which resulted in them appearing on the first page of Google search results for keywords 'kitchens Basingstoke' and 'kitchen showroom Basingstoke' within a few months.
Orion Safety Belts
About the Client:
This client has been providing highly bespoke seat belt repair and replacement solutions for over 30 years now.
And they service a multitude of different vehicle builds such as buses and coaches, forklifts, roller coasters, go-karts, motorhomes and campervans, commercial vehicles, wheelchairs, taxis, aviation vehicles, racing vehicles, emergency service vehicles, and so on.
Case Study:
When they approached us, the client wanted to improve their SEO as well as increase the time their blog readers and site visitors stayed on their website.
So here's what we did: we updated our SEO plan to include blogs containing high search volume keywords and topics and were able to grow organic traffic by 200%. We also helped them rank for 905 different keywords in SERP within 6 months. The result? The traffic towards blog pages was increased to 450%.
Lazy Frog
About the Client:
This client offers authentic, traditional Thai massages for clients in the UK. They established the business with the vision of bringing all the benefits of a traditional Thai massage to a new customer base, in a different way. Their founder who has been a practitioner of the art form for many years in London and Thailand, established the business in Wokingham, Berkshire.
Case Study:
This client wanted to see some quick SEO results, increased leads, and better customer retention but they didn't want the cost per conversion rate that came with Facebook Ads. Thanks to our in-house SEO experts, we were able to identify that Google Ads came at a much lower cost per conversion at only £1.71 in this case. With this information in hand, we switched tracks and focused completely on crafting a strong Google Ads campaign for them.
We set out with the aim of making the customer's online booking experience for therapy sessions as relevant and seamless as possible, while also boosting the maximum number of leads for them. Thanks to this quick pivot, we helped to achieve an amazing 650+ leads in the just past 3 months.
Total Bathrooms
About the Client:
Total Bathrooms is a family-owned business established in Bath in 2000. Their goal is to transform every bathroom in their community by providing quality and affordable bathroom products.
Case Study:
So, when they reached out to us to help improve the website's performance, their keyword rankings, and get ahead of the competition, we got to work straight away. We combed through their website and found some technical problems with it that needed fixing, and because the site had a lot of pages, it took some time to address them all. We also improved the website's overall performance by implementing the latest backlink technique and resolving slow-loading pages.
Additionally, we reinforced the existing backlinks. As a result, the client noticed a 33% surge in new users over a period of six months. For their Google Ads account, we conducted seasonal sales campaigns that yielded 331 conversions at an average CPC of £0.42.
Twist London
About the Client:
This client is an event planning and management service provider that is well-known. They have experience hosting events in many different venues and locations, including everything from weathered chateaus in rural France to the top floor of The Shard. They also have a diverse range of services available, including weddings, private parties, business events, team building events, virtual events, and public events.
Case Study:
They approached us for assistance in running a Google Ads campaign that would improve their click-through rate (CTR), the return on ad spend (ROAS), and create a set of targeted ads to reach their target audience. With the help of our in-house SEO and marketing experts, we were able to achieve these goals. The client saw a significant improvement in their ROAS, conversions, and CTR, with the new ads performing nearly 100% better than before. To ensure the campaign was optimised, we created and tested various ad variations.
CERT Property
About the Client:
This client is experienced in the various aspects of property such as development, investment, and management. They handle real estate projects from acquisition to development and management, with a focus on creating living and working spaces. Additionally, they create customised business plans for each project they take
Case Study:
So, when they approached us to create a digital marketing plan to improve the results of their past Google and Facebook Ads campaigns, we began the work to create a customised plan for them. They wanted services such as paid marketing, Google Ads, Facebook/Instagram Ads, CROs, SEO, sales funnels, email marketing, web design, email campaigns, landing pages, and email journeys. Their aim was to attract ex-pat investors interested in purchasing rental investment properties in Manchester.
They also requested marketing support to help their in-house team. We assisted them in producing top-notch leads for their UK and overseas development projects. Specifically, we acquired 1,100+ leads from Facebook and generated 300+ leads from Google Ads with an average click-through rate of 1.27% for Google Search. Additionally, we create monthly industry insight reports that include competitor analysis, mystery shopping reports, and weekly press releases.
VRS
About the Client:
The Vulnerability Registration Service (VRS) is a non-profit organisation that assists individuals with special circumstances that must be considered by the companies or organisations they interact with. They also launched a pilot program in various regions across the UK, which provides VRS members with a convenient way to sign up for additional services that are either free or offered at a discount for vulnerable households.
Case Study:
Here’s what we did for them:
We created a lead generation campaign on Facebook to target homeowners in Darlington, UK for our client. This campaign was successful in generating 50 leads at a cost of £12.38 per lead. To make the campaign more effective, we also made a unique landing page for the Facebook campaign along with a custom chatbot that collected not only basic lead information but also details that helped filter leads in the initial stage.
One of the Largest Enforcement Companies in the UK
About the Client:
This company offers ethical court order enforcement and corporate debt recovery services through various specialised businesses. They have an extensive network of trained enforcement agents and work with more than 280 local authorities and central government departments to retrieve unpaid debts and fines on behalf of the taxpayer.
Case Study:
The asked us to help them find new customers for their agency, so we came up with a plan. We built a WordPress platform and landing pages for Facebook and Google Ads. We also made ads for Facebook and Google and even made a TV commercial for their enforcement agency.
With this all-inclusive approach, we helped them attract great new customers and find the right people to grow their network of enforcement agents in the country. We were able to help them generate over 1,100 leads within a 7-month period, just through their Facebook Ads campaign, at a cost of only £10.30 per lead.
Healthy Home Solutions
About the Client:
HHS is a client running an initiative to improve the homes of energy-inefficient and vulnerable households. They have been working for more than a decade to create awareness of available solutions, funding, and products to promote healthier homes. HHS also creates a customisable way to identify and connect with households that can benefit from housing associations, local authorities, managing agents, partners or government initiatives.
Case Study:
They contacted us and wanted helping creating and setting up an effective Facebook campaign to generate leads. The campaign we setup was successful in generating 50 leads in a span of just one month, at a cost of £12.38 per lead. Additionally, we created a landing page for the campaign and incorporated a custom chatbot to collect leads. The aim was to target homeowners in Darlington, UK to enhance the brand's local presence.
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