Looking to improve your online presence? First stop, develop an industry-leading website.
Your website is your online shop window so it needs to meet brand guidelines and portray your core messages clearly while providing the same quality customer experience online that you deliver offline.
Search Engine Optimisation
There’s no point having a website if it can’t be found so make sure you don’t get caught up in all the fluffy stuff when working on your website with your development team that forget about the technical aspect – SEO.
SEO is all about driving relevant traffic for your chosen keywords direct to your site from Google and the other search engines. It’s a great channel for generating leads and sales.
Pay Per Click (PPC) Advertising
Want to be in full control of where you appear online, what your message is and where you’re directing your marketing efforts?
If so, then pay-per-click (PPC) advertising is for you! There’s a range of websites offering targeted PPC advertising that you can choose from including Google, Facebook, Twitter, LinkedIn and Instagram.
Graphic Design Services
All great marketing strategies are content-lead these days as content really is king, but it’s not just volume of content you create, it’s the quality, which includes the design so make sure all your content meets your brand guidelines and that there’s consistency in everything you do.
Remember, your customers and clients are watching you so keep your content professional and and become a recognisable brand.
Social Media Marketing
Don’t be fooled, social media marketing may appear free but it does requires an investment of your time.
To get your social media marketing to be effective you need a strategy and a plan in place then you can start making use of these incredible channels, which are perfect for engaging with your target market.
Email marketing may have been round a long time but it’s still a very effective digital marketing channel, particularly when it comes to generating leads and sales.
Just like social media marketing, email marketing is only effective if you have a strategy and plan in place, and now with marketing automation becoming the norm, you can plan lots of activity upfront and let it run itself, which saves time and resource breathing new life into this digital acquisition channel.